Mitsubishi Sales Skyrocket 25.6% In January

Mitsubishi Motors North America, Inc., (MMNA) today reported January sales of 9,383 units, up 25.6% from last January's total of 7,463.

Mitsubishi Motors North America, Inc., (MMNA) today reported January sales of 9,383 units, up 25.6% from last January's total of 7,463.

It was Mitsubishi's best January since 2004 and the largest single month percentage increase in four-and-half years (July 2002).

"We are very encouraged at this tremendous start to the year," said MMNA CEO Hiroshi Harunari. "Customers are embracing the all-new Outlander crossover sport utility, while our established models like the sporty Eclipse coupe still have tremendous appeal. We are very excited at the prospects for our all-new Lancer sedan, which will begin sales in the Spring."

Outlander sales were 1,918 units up 166 percent from last year's January volume. Eclipse coupe sales were 2,129, up 37 percent from a year ago.

Other January sales highlights:

* Eclipse Spyder closed at 306 units, more than five times the sales in January of 2006.
* Lancer closed at 1,684 units, up 15 percent from last January volume.
* Galant sales were 1,654, an increase of more than four percent

Mitsubishi Motors North America, Inc., (MMNA) today reported January sales of 9,383 units, up 25.6% from last January's total of 7,463.

It was Mitsubishi's best January since 2004 and the largest single month percentage increase in four-and-half years (July 2002).

"We are very encouraged at this tremendous start to the year," said MMNA CEO Hiroshi Harunari. "Customers are embracing the all-new Outlander crossover sport utility, while our established models like the sporty Eclipse coupe still have tremendous appeal. We are very excited at the prospects for our all-new Lancer sedan, which will begin sales in the Spring."

Outlander sales were 1,918 units up 166 percent from last year's January volume. Eclipse coupe sales were 2,129, up 37 percent from a year ago.

Other January sales highlights:

* Eclipse Spyder closed at 306 units, more than five times the sales in January of 2006.
* Lancer closed at 1,684 units, up 15 percent from last January volume.
* Galant sales were 1,654, an increase of more than four percent

It was Mitsubishi's best January since 2004 and the largest single month percentage increase in four-and-half years (July 2002). "We are very encouraged at this tremendous start to the year," said MMNA CEO Hiroshi Harunari. "Customers are embracing the all-new Outlander crossover sport utility, while our established models like the sporty Eclipse coupe still have tremendous appeal. We are very excited at the prospects for our all-new Lancer sedan, which will begin sales in the Spring." Outlander sales were 1,918 units up 166 percent from last year's January volume. Eclipse coupe sales were 2,129, up 37 percent from a year ago. Other January sales highlights: * Eclipse Spyder closed at 306 units, more than five times the sales in January of 2006. * Lancer closed at 1,684 units, up 15 percent from last January volume. * Galant sales were 1,654, an increase of more than four percent

indifferent - 2/1/2007 4:13:32 PM

0 Boost

wow, this company still exists!!!!

mstangpny07 - 2/1/2007 4:44:34 PM

+1 Boost

it does, and it looks like it is on the rise.

BMWRocks - 2/1/2007 5:13:05 PM

+1 Boost

Tell me more about the EVO

pchera01 - 2/1/2007 7:37:20 PM

+1 Boost

tehy hit rock bottom, there is no more down, now its time to go up, i am not impressed with it yet

opus - 2/1/2007 10:11:00 PM

+1 Boost

Pchera01 hit the nail squarely on the head. The only product that they offer that is worth even half a look is the EVO. The Outlander is OK, but falls short of the RAV4 in just about every category. The Eclipse has a truck engine for God's sake.

S4cabriofoxone - 2/1/2007 10:40:05 PM

+1 Boost

Good!

I have a soft spot for Mitsu, for no reason in particular. They deserve success. I'm glad they're being so persistent in the US market.

louisvuittondon - 2/2/2007 2:07:22 AM

+1 Boost

Does this now mean they can use the tag "fasting growing japanese brand in america" again?

sold2early - 2/2/2007 8:51:15 AM

+1 Boost

25% sounds huge, but they only sold 9383 cars in N.A. for the entire month of January...that puts them on pace for just over 100,000 cars for the year.

ElSparquito - 2/2/2007 2:24:03 PM

+1 Boost

Quality issues and poor customer service - two of the biggest issues facing Mitsu. Barring any major recalls on the new Lancer, Mitsu could be setting up for a comeback. Now if they can improve their customer service...