Louis Vuitton Rumored to be Aston Martin’s New Owner

New details are starting to emerge about Aston Martin’s new owner. Now that all bids for the legendary British marque are in, latest rumors suggest a consortium involving Paris-based luxury goods multinational LVMH has placed the top bid. The news comes from German publication Autobild, however, the source has been known for being wrong as many times as it has been right. Jalopnik has mentioned that Autobild’s final report will come out tomorrow, so we should have more information then. It was previously reported that two European billionaires, including the boss of LVMH, France’s richest man Bernard Arnault, and Belgian investor Albert Frère had Aston Martin near the top of a list of companies they were interested in investing in.


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indifferent - 2/2/2007 1:10:02 PM

-1 Boost

haha the French own the British icon...

thats irony at its best

CarFreak - 2/2/2007 3:03:06 PM

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Hopefully a purveyor of luxury goods can return it to it's legendary level

Carboy - 2/2/2007 3:20:35 PM

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It sucks why Aston Martin had to be owned by a french guy.

quizz - 2/2/2007 6:12:07 PM

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Most importantly, will Aston Martin retain it's improved reliability, or will it return to its "worse than Lotus and Land Rover" history of repairs and ill-fitting parts?

Ford's uniform parts sharing system helped bring Aston up to speed in terms of reliability. Will that remain intact?

jt716 - 2/2/2007 9:10:28 PM

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Thats right quizz! Aston Martin was highly reliable under Ford..but no ppl used to think its horrible that Ford owns Aston. Now lets see I mean Ford spent Millions to get it up to par

ElSparquito - 2/4/2007 10:27:54 AM

+2 Boost

So LVMH knows how to build cars - not just hi dollar purses...interesting.