Chrysler's Secret Comeback Plan

This is an interesting strategy for two reasons (i.) it will be very very complicated to implement, and (ii.) it carries high costs if it fails.

If the strategy is not successful it will dramatically reduce the stand-alone feasibility and value of Chrysler.

I wish DCX much good fortune in their efforts, but feel the likely winners of DCX's new strategy are going to be Audi, BMW and Lexus

what MB should do is spin off the A,B,C and some other cheaper cars they sell as Chrysler and only sell the cars that are above $35,000 here as MB. This way, it will bring some MORE presidge to MB and will actully give Chrysler some good cars.

MB is very prestigious as it is. Chrysler is the brand that needs major work. The 300C was probably the best thing that came out of the partnership of the two companies.

Merc is very capable of saving Chrysler and upping the market for them as Chrysler is a luxury brand themselves. Two luxury minded companies can come up with some decent products. It all boils down to funding and quality parts to back it up with.

See the way I think of it is any company is capable of creating a beautifully sculpted economical car or luxury car. It all comes down the the price of production. It also comes down to what their cars cater to as well. If things are running good why tamper with a good thing right?. In this case Chrysler's only car that's close to being 'premium' is it's 300C. All they need is a little more work on that and perhaps the Sebring and they should be off to a good start.

Now as for some Chrysler variants, i'm sure the A, B and C will be used for Chryslers future models. As for the rest of the cars in the lineup i don't see what cars Chrysler could build that would even need those chassis since they are building SMALL cars.

Ford has a plan? I have yet to see anything. I wish Chrysler the best but they seem to be lacking in many areas especialy gas mileage and "new" style.

yeah, ford's plan is to rename all their vehilces, but not change them ...LMAO

Everyone has secret plan, so secret that it is name classified. Everyone has a plan, but will it work? that is the million dollars quesiont? or in this case it a billion dollar question? ;)

I think DCX has a better chance of a turnaround than Ford does. I hope they both are successful, as well as GM getting itself together. The consumer will be the winner overall.

I heard that Mercedes is going to try and have Chrysler bring sexy back for the 2010 model year lineup.

Who did you hear this from? Not Justin Timberlake right? :-P. because he is not a reliable source. His movie Alpha Dog was the most corny movie ever to hit the big screens. lol

I remember a few years ago reading something that said DCX would pair up with VW in the new small-car platforms. It would base the A3, A-Class, Golf/Jetta, TT, and B-Class on one platform, with the PT Cruiser, Polo, and "stylish" DCX crossovers on the other.

I'd say that fell through. But wouldn't it have been interesting if an Audi and Mercedes were cousins? And did you know that Mercedes owned Audi for about two years a half-century ago, and that August Horch (creator of Audi), had been a famed Daimler-Benz racecar driver?

Otherwise, this doesn't look promising. The VW/Audi merger has been good- VW cars are well-built, sporty products, a good base for low-end Audi models. But Chrysler's cheap manufacturing and bland platforms wouldn't be good at Mercedes.

Uhh Didn't crysler just have a big comeback w/ the 300, and the crossfire?

The 300 was a success but not the Crossfire. It handled poorly and it just didn't have the sportiness required to even be a 2 door coupe. It has no inspiration from any previous models from Chrysler except from Merc's old gen SLK but even then that was never a great car.

So without any great pedigree the crossfire IMO is a failure. On the other end of the scale, the 300/300C, had boldness and presence that Chrysler needed for a flagship vehicle. It had enough luxury for it's consumers to like and that was a success in that perspective. In a larger scale it will never be as good as an E-class, 5 series, A6, or GS as it's styling is not as appealing to a more broad audience like the ones i mentioned.

Chrysler's new Sebring is no success either. The car just looks tacky and cheap. Either their not being funded right by MB or they just have a very bad taste. In order to be successful i think Chrysler needs to up the ante and target Lincoln and Cadillac brands in the domestic market. They are certainly capable of doing so with MB behind them but if MB pushes money towards development on the Chrysler side then they will be sacrificing their own products quality ratings.

I think MB would be a better company without Chrysler. But i think they need some Chryslers facilities to build their cars.

Mercedes is to Lexus as Chrysler/Dodge is to Toyota. This is the best comparison and what DCX should be aiming for.

I really dont think that's a fair comparison. The Lexus brand was an evolution of Toyota. Mercedes simply came in and bought Chrysler. I think Chrysler needs to do what they do best, quickly turn innovative concepts into reality. It worked for the 300, PT cruiser, Viper..... They also have the least expensive full size trucks around. They need to capitalize on that segment and become the value leader in the truck market. Mercedes spends lots of their hard earned money to keep Chrysler afloat. They arent deserving of it IMO and the company needs to be streamlined to only their most profitable and most innovative designs.

"...most stupidest..?!?!?!"

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