Ford F-150 Lightning Sales Plummet 50% In October - Has The Electric Pickup Failed As a Segment?

Ford has high hopes for their next-generation of electric vehicles, but their current models continue to struggle. That’s clear today as the automaker reported an 8.3% drop in EV sales compared to October of last year.

 

The big loser was the F-150 Lightning, which saw a 49.8% drop in sales. Given the steep decline, it’s not surprising the company recently announced plans to temporarily halt production later this month until early next year.