BYD Prepares Suppliers For Upcoming EV Price Wars

According to a leaked letter circulating on social media yesterday, BYD has asked its suppliers to accept price cuts in the coming year – a major signal that the Chinese EV maker is gearing up to intensify the price war in China even further, all while pushing harder into Europe and other markets.

A screenshot of an email from BYD circulated on Weibo yesterday, according to Reuters, demanding “10% price cuts from an unnamed supplier from January.”

 

BYD’s PR and branding director Li Yunfei responded to the leak in a Weibo post: “Annual bargaining with suppliers is a common practice in the automotive industry,” according to Bloomberg. “We put forward price reduction targets to suppliers. They’re not mandatory requirements. We can negotiate.”