Dodge's New Lunchbox

DaimlerChrysler is seemingly always good for an interesting press kit and presentation. At the Chicago Auto Show this morning, Dodge unveiled their 4500 and 5500 Chassis Cab work trucks, and modeled their press kits after a construction worker’s lunch box.

Open up the metal twin-latch box, and journalists find a cd-rom disc disguised as a sandwich, a copy of “Dodge At Work” magazine, a stainless-steel branded thermos, and a napkin.


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Lexus - 2/7/2007 6:53:11 PM

+2 Boost

Is this suppose to help boost their sales or something, if it is, than I not buying it.

S4cabriofoxone - 2/7/2007 7:45:38 PM

+2 Boost

When I read the title, I thought it would be a car.

trd1 - 2/7/2007 9:26:54 PM

+1 Boost

hmmmmmmm, this is making me hungry, lol what is this article doing here anyways. But im not going to lie i can wait until this hits the dealers.

tomloy - 2/8/2007 6:18:35 AM

+2 Boost

Since Chrysler cannot sell cars, maybe they figure there's a big pent up demand for lunchboxes and they want to be the premier lunchbox maker.

M53R - 2/8/2007 6:42:53 AM

+1 Boost

When I read the title I thought its a review of the new Dodge Nitro......

S4cabriofoxone - 2/8/2007 9:39:01 PM

+1 Boost

LOL I did too.

S4cabriofoxone - 2/8/2007 9:39:21 PM

+1 Boost

No, actually, the Caliber. It's a more futuristic lunchbox.

XYZZ - 2/8/2007 7:33:06 AM

+3 Boost

hey, INCREDIBLE JOB disguising the cd-rom as a sandwich!

now if only they can disguise DCX cars as DESIRABLE vehicles!