Volkswagen Brings It's Hot Selling Sausages To Supermarkets

Volkswagen has launched a new version of its best-selling product and it has the potential to dramatically increase revenues and profitability – but it’s nothing to do with cars.

 

In a twist that might make even the most seasoned automotive analyst do a double-take, one of the firm’s most important product lines isn’t a vehicle, or even a vehicle component, but a traditional type of German sausage.

 

The world’s second-largest car maker is also a heavyweight in the processed meat business, and its famed Volkswagen currywurst is now heading for the ready meal aisle in supermarkets.