Sounds Like a Good Movie: From 0 to 60 to World Domination, The Toyota Story

For most of the January morning, the reporters at the Detroit auto show crisscrossed the COBO convention center like a herd of livestock, moving at least once every hour to feed — sometimes literally, since Lexus offered fresh fruit. All the world’s car companies were unveiling this year’s models. Often, the back-to-back corporate announcements required everyone to scurry clear across the exhibit floor to get a seat at the next press conference. It was hard not to lose yourself in the scenery, however, as you passed by a dazzling showroom exhibit of Maseratis, for instance, or encountered some gleaming Infinitis. The event was a place untroubled by thoughts of traffic jams, long commutes or gas prices. It was also a place where C.E.O.’s like Rick Wagoner of General Motors showed off electric cars like the Chevy Volt that cannot yet be produced — at least until battery technology improves — but that can nonetheless be driven slowly across a stage toward a cluster of photographers. In this context, it seemed, G.M. was not a company that posted a $10.6 billion loss in 2005, nor was Ford a manufacturer that announced plans last year to shed more than 30,000 employees. There were no overwhelming pension and health-care burdens.
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cynic - 2/19/2007 9:12:00 PM

+3 Boost

LeMansFan obviously did not read the whole article, because if he did, he would realize that his conclusion is ridiculous.

silent_power - 2/20/2007 1:08:13 PM

+2 Boost

Actually, Toyota is not just a company. MIT,Harvard and many other institutes are studing Toyota, at least a decay. All companies are copying Toyota now.

BMWRocks - 2/20/2007 7:58:03 PM

+2 Boost

Got to give credit where it is due. So, Toyota builds quality affordable cars for average families. Whats bad about that? Let them dominate, they deserve it.