Stellantis To Base Turnaround On Ram Brand

Stellantis NV CEO Antonio Filosa indicated Thursday that Ram will play a major role in the struggling automaker's turnaround effort, thanks to the brand's profit margins, brand equity and global footprint — plus high-profile product plans that include its first full-size SUV and a midsize pickup.

 

"Ram has many superpowers," Filosa said during a conference organized by Goldman Sachs — including raking in the most profits of any of the automaker's 14 brands.