Who Schooled Who? In The High End SUV Market for 2006?

Who Schooled Who? In The High End SUV Market for 2006?
Part of successfully marketing to a customer base is know exactly what the customer wants and needs

Part of successfully marketing is knowing exactly what the customer wants and needs.

 

In theory if you do your homework and target the core market for your product, you retain a larger percentage of them if a downturn occurs. But does this always happen?

 

A case in point has been the recent fluctuations in gasoline prices that spurred a wholesale massacre in the SUV market for everyone. Right?

 

Well, not for all of the makers it seems. With GM, Ford and Chrysler suffering massive losses in sales in that critical segment, a few of the premium and luxury makers actually continued with business as usual and avoided losing critical market share. This may have been due to them being tuned into their core segments better than the competition, and making sure the benefits of owning, outweighed the temporary rise in expenses. Simply put, if you make the ship desirable enough the rats won’t jump as soon.

 

But being a premium maker does not necessarily exclude you from losing market share.

 

While the overall sector held steady with almost a 3.5% gain in sales last year, BMW suffered a drop of 15% in its SUV (SAV) sales primarily due to fuel prices, followed by supply issues later in the year.

 

Releasing a new mammoth SUV at the height of gas price is a recipe for disaster? Don’t tell that to Audi, they did just so and averaged an impressive 293% gain at year end in sales after the first full month sales for the Q7. They simply knew their audience better and the desire to own a new Q7 far outweighed the costs. Taking Audi out of the equation, Mercedes continued forward with a staggering 67.66% gain in 2006. Distancing themselves from the pack by quite a margin.

 

While Lexus capped off an incredible year in 2006. Their SUV models took a lesson in the school of hard knocks and suffered an 8% decline in sales for the year. Lexus tends to cast a wider net than most, and may have suffered more from an audience that was more sensitive to gas prices, but even with the sole hybrid maker in the bunch fail to sustain their growth in the segment.

 

Premium/Luxury SUV Sales 2006 vs. 2005

 

 

 

 

 

 

2006

2005

Change

%

Audi

10003

0

10003

293.39%

Mercedes Benz

69163

41252

27911

67.66%

Hummer

71524

56727

14797

26.08%

Cadillac

84249

74143

10106

13.63%

Acura

63285

57948

5337

9.21%

Land Rover

47774

46175

1599

3.46%

Volvo

33200

35976

-2776

-7.72%

Lexus

139397

151669

-12272

-8.09%

BMW

68367

58089

-10278

-15.00%

Infiniti

34351

41500

-7149

-17.23%

Porsche

10569

13607

-3038

-22.33%

Lincoln

39270

51991

-12721

-24.47%

 

 

 

 

 

Sector

631589

610591

20998

3.44%

 

 

 

 

 

*** Audi performance is based on first full month sales vs December sales

 

 

Source: Automotive News

 

 

 



chewychewy - 2/22/2007 3:31:06 PM
+1 Boost
The Q7 has done well for Audi.


PlanoA4PlanoA4 - 2/22/2007 4:29:25 PM
+2 Boost
In spite of those that say it wasn't selling well, it was averaging about a 30% increase per month.


GTR35GTR35 - 2/22/2007 10:16:21 PM
+4 Boost
The only reason why Audi is on top is because they didnt sell any suvs on 2005, and so their % is obviously higher than 100. But they still sold less than any other automaker putting it in last place.


MercBasherMercBasher - 2/23/2007 12:48:56 AM
+1 Boost
In my opinion the best performance is Mercedes, despite a slow start for the R class Mercedes is really growing in the SUV segment.

I'd also give a good grade to Lexus for 2006. They maintained a temendous lead in SUVs versus any luxury competitor despite the fact that they had no new models [actually the Lexus SUV line-up is aging rapidly] and competitors had lots of new and refreshed models.

I give failing grades to Jaguar (no SUV offerings) and to Audi (Q7 was very late to the party, and only selling based on cheap leases)


Agent009Agent009 - 2/23/2007 9:13:31 AM
+3 Boost
Mercedes is the best performer. It would be hard to really rank Audi as top dog because of the limited scope of their single entry.


izfuneyizfuney - 2/22/2007 3:42:31 PM
+10 Boost
Your really can’t be serious with this amateur style riff on Stats. Its like saying a kid which Flunked school with an F has had an 100% improvement as he got an E (or D) grade instead of F.
Your very own table belies your incredibly naive assessment about Audi. They have less then 2% (1.58%) of the luxury pie which is hardly a drop compared to the heavyweights.
The luxury market more then others is dependent on new product. Ask MB and their new lineup and their very very aggressive pitch for moving them.

It all can be answered by framing the right questions.
Is BMW or Lexus loosing any sleep over Audi? I doubt so.
Did you score major points with Audi to line up some advertising. Hell yeah!
Did you loose any credibility amongst your readers? What credibility !?
Lesson to be learned from it all ? Sure we write crap for an extra 2 bits, but earning your keep was never easy! Sure beats the dumb ass posters here who write their sorry assed opinions here for FREE ?

Thank your reading the above.




d1sinfod1sinfo - 2/22/2007 3:54:01 PM
0 Boost
+12345
Word.


d1sinfod1sinfo - 2/22/2007 4:01:14 PM
0 Boost
I forgot to mention that BMW was not selling the 06 model until November 06. They were selling 05's. I can't say what brand changes, and model revision changes the other companies were going through but it is safe to say this article is full of fact bending.


PlanoA4PlanoA4 - 2/22/2007 4:26:41 PM
+1 Boost
You have a point on the percentage is easier to manipulate either way (small initial sales do that). But it will skew just as bad the other way if they did not succeed in targeting correctly. But arguably Audi’s appeal is to a smaller demographic so the sales increase would still parallel those that target a larger group just on a lesser scale. The fact remains they released at the worst possible time, and continued to grow sales in spite of the obstacles.


PlanoA4PlanoA4 - 2/22/2007 4:51:22 PM
+1 Boost
Hey IzFunny - You say BMW shouldn't worry?

Hmm do the math bubba and if the Q7 was released in January and tapered down to a 20% increase per month after the first 6 months performance of almost 30% per month, you get 30729 units sold for 2006. Or more the the BMW X3 or X5 sales combined for the same time frame.

Will it do that? Probably not but no one know when it will peak. and then you have to factor in the Q5 in the future when it arrives.


BMW4me4everBMW4me4ever - 2/23/2007 11:54:02 AM
+1 Boost
plano ... what are you talking about? The BMW X5 production ended in August of 2006 and the dealers didnt have any more vehicles to sell. The Q7 will not even sell close to the same amount of X5's that BMW will sell in the US. The reason is due to a higher demand in Europe than the US, more of the production is focused over there. I thought you would have known that being an Audi guy


PlanoA4PlanoA4 - 2/23/2007 2:00:17 PM
+1 Boost
Sorry I missed your post. According to my stats the X5 and X3 typically inventory never dropped below 3300 trucks or a 19 day supply, they hover at 22 days typically.

Now I would venture that some dealers ran out, but even here in Dallas the X5 never was sold out, it however may have been in short supply for some models.


Loki123Loki123 - 2/22/2007 4:01:16 PM
+2 Boost
Audi had no results last year - therefore there is no benchmark for their stats this year - the 293% Audi has skews the whole chart. Delete Audi - then give us the chart again.


Agent009Agent009 - 2/22/2007 4:16:32 PM
+2 Boost
It make no sense to skew off Audi, after the initial surge of back orders of 1310 in June (A partial month). The July figures were a realistic 590 units with no backorder, the continued to build until December peaking at 2321 units. At Average increase in sales was at 30% increase over the prior month in sales. No one came close to that.


PlanoA4PlanoA4 - 2/22/2007 4:20:46 PM
0 Boost
So how would you include audi?

At a 100% increase? It is still on top of the chart either way.


Designer1Designer1 - 2/22/2007 4:07:30 PM
+3 Boost
oh man, who ever made this comparison is an idiot.


d1sinfod1sinfo - 2/22/2007 4:10:20 PM
-2 Boost
+12345
Word.


PlanoA4PlanoA4 - 2/22/2007 4:19:37 PM
+1 Boost
The figures are posted by the industry. And it is a simple observation based on those figues.

Why do you consider them idiotic? Because you don't like the facts?

Or better yet tell us how you would do it?



1970toyotamarc1970toyotamarc - 2/22/2007 4:25:59 PM
+2 Boost
Explain please how a change from 0 to 10003 is a 293% increase.


PlanoA4PlanoA4 - 2/22/2007 4:38:21 PM
+3 Boost
duh read the *** comment it was based on first full month sales (June) to December sales and the increase was calculated for them from that point.

It was to really only way to show any figure at all other than 100% that I could see. It the Q7 sales has dropped at all it would have been a large negative number.

I guess the best way to look at it is to forget the % increase for Audi and just look at the fact they were increasing at 30% per month each month.


sracekilisracekili - 2/22/2007 4:41:24 PM
+1 Boost
I'm wodering about that same thing.... if you are going to take the delta between 2006 and 2005 and divide by 2005, as I see how the rest of the company figures are calculated, I don't see any way Audi will get 293%, let alone any number at all.


1970toyotamarc1970toyotamarc - 2/22/2007 6:13:57 PM
+2 Boost
I'm not disputing the sales success of the Q7, or its awesomeness. I'm not an Audi hater at all, as I have pointed out many times. But that calculating does not make any sense, and it is misleading. I dont know, when mfrs report sales figures of a new vehicle dont they either put nothing in the % increase box, or 100%? Dont ya think that might have been a little eaiser to comprehend? (But then 009 wouldnt have been able to come up with that massive % increase.) Comparing one month to another month may prove an interesting point to you, but it is not statistically valid at all when no other increase is calculated this way.


RupertRupert - 2/22/2007 7:33:43 PM
0 Boost
You can't increase something by a percentage from 0, the answer would be infinity.


Agent009Agent009 - 2/23/2007 9:16:13 AM
+1 Boost
Don't worry too much about the Audi percentage figure. It was included because a static sales figure would not be an indicator of increase of decrease in sales and the only way to show a figure at all was to start at the beginning.


no1listensanywayno1listensanyway - 2/22/2007 5:08:05 PM
0 Boost
Im suprised Land Rover is so low, I see new Range Rovers everywhere in NY. Whem my roomate picked up his in November the Sport Supercharged was on back order and the showroom was packed. I know my observations don't indicate overall sales, I thought it would of been an excellent year for them. It must be the LR3 not pulling its weight with sales. BTW, the Audi number is BS.


Agent009Agent009 - 2/23/2007 9:17:20 AM
+1 Boost
I was surprised Land rover had an increase at all.


mstangpny07mstangpny07 - 2/22/2007 5:22:14 PM
+2 Boost
All I can say is I am VERY happy with my 2007 BMW X5 3.0si...(It was avalible in dec., but I would expect sales to go up in March and April.....


JRobUSCJRobUSC - 2/22/2007 6:50:01 PM
+1 Boost
you'll see a ridiculous change in percentage a year from now for BMW. Last year MB had a huge spike because the entirely new GL came out, this year it's Audi and the Q7, next year it'll be BMW as the 2007 X5 is selling like crazy, even in spite of the fact that until this week BMW wasn't offering any lease support on it. Four months with no sales support and the 4.8 is still backordered everywhere and the 3.0si is on 7-14 day supply on dealer lots. That's pretty awesome.


S4cabriofoxoneS4cabriofoxone - 2/22/2007 9:17:06 PM
+1 Boost
I can't wait to see yours, myself.


Agent009Agent009 - 2/23/2007 2:43:59 PM
+1 Boost
And who's fault is that?


jt716jt716 - 2/22/2007 6:39:15 PM
+1 Boost
Um Land Rover was doing pretty good.Poor Lincoln cant stop bleeding. Volvo had also a surprising decline.


chewychewy - 2/22/2007 6:49:53 PM
+2 Boost
Audi only has 1 SUV. The Q7. In 2006 it was only on sale for half the year. Audi will probably sell 20,000-30,000 Q7s this year. In 2008 Audi will sell the Q5 as well. So in 2008 Audi will sell 60,000-70,000 SUVs. Right around the competition.


RupertRupert - 2/22/2007 7:37:12 PM
+2 Boost
Audi only has 1 SUV, it was only on sale properly for half the year, yet it sold 10000 vehicles, the same as porsche.
Also note Audi cut US supplies due to higher than expected demand in the rest of the world, and due to the weak dollar, it wouldn't make much money in the US, so it diverted cars to the rest of the world to make more money.
I'd be pleased if I was Audi.


Agent009Agent009 - 2/23/2007 9:21:10 AM
+1 Boost
Yep the sales for the Q7 may not peak out for a while so who knows when it will stop and at one point.


truckmentruckmen - 2/22/2007 8:42:50 PM
+1 Boost
People who can buy suvs can afford the gas! The only people that avoid them are either concerned with the enviroment or can't afford the gas.


Agent009Agent009 - 2/23/2007 2:45:19 PM
+1 Boost
If that were the case they would still be selling well when gas goes up.


S4cabriofoxoneS4cabriofoxone - 2/22/2007 9:18:02 PM
+1 Boost
EXACTLY! You've denied it, but it's only the ES and RX (or, the cheaply-produced Camry-based models) that drive Lexus sales! The GS, IS and LS all sell relatively poorly, and the only other model that sells very well in suburban areas is the LX470.


chewychewy - 2/22/2007 11:58:37 PM
+1 Boost
You are correct Will. The RX series which is an entry level luxury vehicle makes up a huge percentage of Lexus SUV and overall sales.

Again, the Q7 was on sale for only half the year.


1uberaudi1uberaudi - 2/23/2007 7:19:04 PM
0 Boost
Audi sales worldwide are 1+million cars. 3 times that of Lexus. So to say poor Audi our models do not sell in any category does not know what there talking about.


S4cabriofoxoneS4cabriofoxone - 2/24/2007 6:45:07 PM
+1 Boost
The A4 sells very well. As is the Q7, and the new TT will be almost sold out (my prediction).


aznstuartaznstuart - 2/22/2007 10:12:17 PM
+2 Boost
Lets see, so Audi Q7 did fantabulous and built up an ultimate monthly sales of 2321 units, and you Audi guys claim it'll only get better? Well for January, the Q7 only faired 1636. That's down 700 units. Quite a lot. And lets recap, how many BMW X5s were sold in January? 2445. Wow, that beats both the Q7's record and the last month. Lets look at the MB competitors. Some like to pair the Q7 against the M-Class and others the GL-Class, so I'll post both's January numbers. The ML gets 2351, again, slightly better than the Q7's Dec. number while the GL got 1815 which beat the Q7 in last months sales. And lets see, for the 1st and 2nd place SUVs for January and Last year we get the Lexus RX with 6544 and the ACURA MDX with 4153 for January. That atleast Triples and Doubles the Q7. Wow, such a great SUV and success the Q7 is aint it?

And and don't put your hopes on the Q5. The best selling Mini Luxury Ute right now is the RDX which is only getting 1800 units with the X3 close behind it. So the maximum monthly sales for a small Lux ute is 2000 units. So whoever's dream of 60-70k of Audi SUVs are crushed, sorry.

Oh and, who put Hummer in that list. They aren't luxury with their spartan interiors and rough ride. And most of those 70k units are from the H3 which by no means is deemed a Luxury SUV.


chewychewy - 2/23/2007 12:00:26 AM
0 Boost
So, MB's GL class barely beats the Q7.


chewychewy - 2/23/2007 12:01:30 AM
+1 Boost
The Lexus RS is an entry level luxury vehicle, you can't compare it to the Q7. The MDX is more of a luxury SUV, but is still priced quite a bit lower.


Agent009Agent009 - 2/23/2007 9:32:42 AM
0 Boost
I didn't want to classify the Lexus as a non luxury vehicle (something tells me a fire storm would ensue), so I took all Luxury/Premium SUV sales. As classified by Automotive News, hence Hummer.

The figures are combined for ALL models a maker has, both new and discontinued.


trd1trd1 - 2/22/2007 11:14:50 PM
0 Boost
wow, would you look at that all the sales are in the 5 digits and then there is a lexus as usual in the 6 digits. just keep the sales up and dont let them fall.


bmwdrvrbmwdrvr - 2/22/2007 11:37:09 PM
0 Boost
wow cadillac only has 2 suvs, and is second highest in sales, good job cadillac, if they had the same number of suvs as lexus they probably would be the highest with 2 they arent that far off


komododavekomododave - 2/24/2007 7:02:23 PM
+1 Boost
Ha....i was going to say the same comment, but I was afraid all the import lovers on this site would put my boost into the negative in 20 seconds.


komododavekomododave - 2/24/2007 7:12:12 PM
+1 Boost
Plus the 2 models they do have are the same vehicle, with one 18 inches longer but identical otherwise. Most everyone else with those numbers has 2 or three distinct models.


Autoegr525Autoegr525 - 2/22/2007 11:44:51 PM
+2 Boost
Uh how is 10,003 293% of zero? Maybe I'm reading too much into the numbers, but where does that come from


LarryLarry - 2/23/2007 1:48:14 AM
0 Boost
Also, why don't you include bmw x3 sales, a x3 cost more than a Lexus RX yet you include all of everyone SUV except BMW. 10,000 SUV sales f Audi late q7 . Bias Audi fans, I am happy that Audi suxs and the fact is BMW makes 3 times more profit than Audi, why don't post info on that Agent 009.


Agent009Agent009 - 2/23/2007 2:42:09 PM
+2 Boost
This wasn't an article on profit, maybe that is why?


LarryLarry - 2/23/2007 1:54:03 AM
0 Boost
Agent 009 and Chewy post bias audi news, every chance they get to make look like more than the Volkwagens (toureg) they really are.


chewychewy - 2/23/2007 2:21:10 AM
+2 Boost
Too bad the Porsche Cayenne shares more with the Volkswagen Touareg than the Audi Q7 does. All three are excellent vehicles.


sewingmachinesewingmachine - 2/23/2007 2:41:01 AM
+2 Boost
hey i got an idea, y dont someone post how many suvs were sold for each brand the beginning year it was introduced, btw they should have just left audi out until next year. even better, how about a daily, weekly, or monthly percentage chart.


KostinKostin - 2/23/2007 4:03:51 AM
-1 Boost
A part of this article is stupid.Don't forget BMW just changed the X5 last year.It's damn logic that the old model sales dropped(and even so they sold SUPER well for a 7-year old model).On the other hand Audi sold the all new Q7 from January to December 2006 while BMW sold the 7 year old X5.At least mention all the facts when you compare sales.Let's wait the 2007 sales figures.


Agent009Agent009 - 2/23/2007 9:33:53 AM
+3 Boost
Someone will always be phasing in and out models so it would just be up to your interpretation at that time.


M53RM53R - 2/23/2007 7:17:45 AM
-1 Boost
The new X5 is on the way, also the facelifted X3. They will increase the sales for BMW for sure.


BMW4me4everBMW4me4ever - 2/23/2007 12:05:01 PM
+1 Boost
what a ridiculous artlicle? how is 10,003 of 0 293%? I am a little confused on the math for that one. Is this like 1 + 1 = 4 ... I agree that everyone goes thru model updates and such, but it appears that you are trying to reconfirm something about how much you like Audi. I promise you this, the Audi Q7 wont be even close to the BMW X5 by the end of 2007. The X5 4.8L is still sold out til May in most dealers. The Q7, which is larger and less money, can be had by going anywhere.


Agent009Agent009 - 2/23/2007 3:11:14 PM
+2 Boost
Actually I post more pro Toyota and BMW stuff than Audi, plus I am not a fan of the Q7 personally.

So while you have an observation, it doesn't necessarily mean you had the correct conclusion.

Just because the figures reflect a certain outcome don’t always mean they were bias. I spun off four articles concerning sales this week and only one showed Audi in a favorable light.

The fact is in this particular case the came to market with a product that was well received and they beat the odds. Since they had only one model in the pipeline the “whole enchilada” was based on their performance. If they had failed to gain traction, you probably would have been one of the first on the bandwagon touting yet another failure .

The main reason BMW lost sales in the X5 may have been a poor prediction of sell out potential of the X5. Like the Mini, sales dropped like a rock due to low inventories, this may have been on purpose it still happened. Maybe if they planned better they could have boosted inventory and better met demand with adequate stick level. Either case the sales drop was entirely in BMW’s hands.




BMW4me4everBMW4me4ever - 2/23/2007 12:41:05 PM
0 Boost
The figures for the BMW model are wrong. They do not include the X3. Per your site here is a quote

"Annual sales of BMW Sports Activity Vehicles were down 15 percent, to 58,089 vehicles compared to the 68,367 sold in the same period in 2005. The all-new 2007 BMW X5 went on sale November 24th, and the sales numbers reflect the inventory levels associated with the model changeover. " This is a decline of 15% from a year ago.

Next time before you post make sure your facts are correct




Agent009Agent009 - 2/23/2007 2:16:52 PM
+2 Boost
You are correct! I cross posted one line from the X5 to overall sales, I corrected the figures in the chart and edited the commentary to reflect the change. Thanks for the catch, we try to minimize the errors, but they sometimes slip through. Sorry about that.



S4cabriofoxoneS4cabriofoxone - 2/24/2007 6:49:54 PM
0 Boost
I agree with you.

And wouldn't it be a 100% increase?

009, everyone's asking, how did you come to that conclusion?


S4cabriofoxoneS4cabriofoxone - 2/24/2007 6:51:51 PM
+2 Boost
The Q7 is a beauty. I think it could easily add 100,000 cars to Audi's worlwide annual sales, pushing them past the 1,000,000 mark.


cdokecdoke - 2/24/2007 6:58:42 PM
+1 Boost
My goodness, It seems people really don't read what is written very well do they? It states why the Audi figures are as they are right below the table.

I will say this though; when mathematicians do what is called "hypothesis testing" there is usually a 5% cutoff for the rejection acceptance of the hypotheses. If you consider these data to be samples from the same population [something which is essentially of an ambiguous nature mathematically] you can determien the likelyhood of the Audi figure in an abstract probabilistic sense.

In this instance

H0 = µ0, H0 = .14 [null hypothesis]

H1 < µ0, H1 < .14 [alternative hypothesis]

These data exhibit (n-1) or 14 degrees of freedom [I synthesized some of the data in order to get a distribution] and fit rather nicely with the student's T distribution with a mean, µ, or .14 or so [hence the hypotheses]. Now if you look at the student's t table you will find that the likelyhood of H0 being true is between .01 and .005 [i.e. 1 and .5 %. Remember the cut off is 5% usually. So you would reject H0.

Thinking about this a little more, I should have just thought about confidence intervals [hypothesis testing and confidence intervals are intimatly related] There really is not much to be gained from the hypotheses. Anyway, the point of all of this, is that the Audi percentage statistic is really an outlier. I would imagine the reason for the drastic increase is simply that the Q7 is new, and that through time you would anticipate a log-normal sales trend: they would still be on the upward side of this trend.


cdokecdoke - 2/24/2007 7:01:21 PM
+1 Boost
Ah, infernal differential font symbols. SHould be:

H0 >= µ0


komododavekomododave - 2/24/2007 7:09:28 PM
+1 Boost
Ok....BMW had 58,089 sales in 2005 and had 68,367 in 2006........someone explain to me how thats a negative drop. With all the gripping about BMWs "drop" in sales, you'd have thought someone would notice that the numbers actually say sales raised.


cdokecdoke - 2/24/2007 7:11:50 PM
+1 Boost
There is something off isn't there.


cdokecdoke - 2/24/2007 7:10:13 PM
+1 Boost
Hmm..I may recind my comment or at least give it a fairly large caveat. I just notice crystal ball gave me a distribution which stated 1 degree of freedom, not 14, which actually makes little sense. There is probably something I don't remember: it has been years since I took statistics. Be that as it may, were you to use 1 degree of freedom it would put Audi's figure between the .5 and .1 percentiles which makes it an even greater outlier: which is the point.


chewychewy - 2/24/2007 7:34:47 PM
+1 Boost
In July Audi sold 590 Q7 and in December Audi sold 2,321 Q7s.

This works out to be a 393% increase.





cdokecdoke - 2/24/2007 7:42:22 PM
+1 Boost
No, its an INCREASE of 293% but 393% of the sales during July.


chewychewy - 2/24/2007 9:04:55 PM
+1 Boost
You are right, I got a bit carried away, but still it isn't hard to figure out where the 293% figure came out. I am not sure why everyone is so confused.


cdokecdoke - 2/24/2007 10:23:10 PM
+1 Boost
chewy, I think people are confused because they are not actually reading what has been written on here.


cdokecdoke - 2/25/2007 5:40:33 PM
+2 Boost
"...Im pretty sure my engineering and MBA degree are on target on this one..."

...If not your ability to read. Engineers generally assess the situation beyond the level of cursory before becoming reactionary and insulting someone, dear.


ronnsscoobyronnsscooby - 2/25/2007 9:39:46 PM
+1 Boost
amazinbimmer vwhat in the hell does your mba got to do with math. the only math you have with that degree field is what you learned on sesame street
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