Ford Creates Plan to Boost Residual Values

By shrinking its rental volume, Ford is seeking improved residual values for its current models, according to a recent company report.

"Reducing our rental volume to improve our vehicles' residual value is part of our way forward strategy," said John Felice, director of Ford's North American fleet, lease and remarketing. "We anticipate and plan an overall decline in fleet volume this year, but it's almost exclusively attributable to a decrease in rental volume."

In recent years, Taurus cars held only 30 percent residual value after 36 months due to its high-volume rental presence. Comparatively, the Fusion, Five Hundred and Lincoln Zephyr/MKZ hold residual value between 45 and 50 percent after 36 months because Ford has limited their volume in the rental market.


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jt716 - 2/23/2007 2:04:01 PM

+2 Boost

OMG im in love with the edge i saw it today it was hot!!And had some really quality materials it looks better in real life

jt716 - 2/23/2007 2:09:59 PM

+2 Boost

I have the fusion n im really thinking to upgrade to the edge. I had the fusion for a year now. I want the edge badly..lol