GM Rewrites Suicide Ad With a Happy Ending

The new “Robot” spot for General Motors is completed, eliminating the suicide scene that drew protests from mental health and suicide prevention groups.

The revised ad, originally portrayed a robot on the assembly line who was fired for dropping a bolt. The anguished robot toiled through a series of low-end jobs, including holding a sign hawking condo units before pondering a bridge jump. As he jumps he awakes from what was a bad dream. (

The amended 30-second spot, which premieres this Sunday during the Academy Awards, removes the jump and substitutes as a bad dream a shot of a car being compacted in a scrap yard, and shows the robot in additional menial jobs, including work as a shelf-stocker and holding the security gate in a parking ramp.


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d1sinfo - 2/23/2007 1:04:14 PM

+2 Boost

Lame.

SteveL - 2/23/2007 6:07:24 PM

0 Boost

OH so now a bunch of lame ass people will complain that they are making fun of there job like a bunch of idiots did with the K Fed commercial. The PC crowd has gotten way out of control!

S4cabriofoxone - 2/23/2007 10:15:57 PM

0 Boost

My dog yawned.

Autophile - 2/24/2007 1:42:31 AM

+2 Boost

Well I was going to kill myself...but this changes everything!!!! HAPPY DAY! :|

d1sinfo - 2/26/2007 12:05:35 PM

+1 Boost

lolz

EL34 - 2/24/2007 12:23:37 PM

+1 Boost

Eveybody is copying the Capital One ads.

I don't like those hate filled ads.

Peace,

EL34