Toyota Reports February Sales Up 12.2% Lexus up 6.6%

Toyota Reports February Sales Up 12.2% Lexus  up 6.6%
Spurred by record hybrid sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported best-ever February sales of 187,330 vehicles, an increase of 12.2 percent over February 2006.

"Sales were brisk at both ends of our product lineup," said Jim Lentz, TMS executive vice president. "Setting an all-time record, the Prius hybrid led the way, nearly doubling last February's sales pace; while the new full-size Tundra got off to an impressive start since hitting showrooms February 5th."

The Toyota Division posted best-ever February sales of 164,812, up 13 percent. The Lexus Division reported best-ever February sales of 22,518 units, an increase of 6.6 percent.

Toyota Division passenger cars recorded best-ever February sales of 106,429, up 21.1 percent over the same period last year. Passenger car sales were led by Camry, which posted February sales of 32,148, up 17.5 percent over the same period last year. Camry Hybrid reported sales of 3,332 units in February. The Prius hybrid gas-electric mid-size sedan posted all-time best- ever sales of 12,227, an increase of 87 percent. The Yaris subcompact posted sales totaling 5,702 units for the month. Corolla reported February sales of 28,321, an increase of 12.9 percent.

Toyota Division light truck sales were up 2.4 percent, with a best-ever February total of 80,901 units. Light truck sales were led by the RAV4 compact sport utility vehicle (SUV), which reported best-ever February sales of 11,643, up 5.2 percent over the same period last year. The all-new Tundra full-size pickup reported sales of 9,669 units. The Highlander and Highlander Hybrid posted combined February sales of 9,368, up 3.7 percent over the same period last year. The Highlander Hybrid gas-electric mid-size SUV reported sales of 1,892 units for the month. FJ Cruiser reported February sales of 5,040 units.

Scion posted February sales of 8,956 units. The tC sports coupe led the way with February sales of 4,366 units. Scion xB posted sales of 2,868 units for the month.

Lexus Division

Lexus passenger cars reported best-ever February sales of 13,491 units, an increase of 27 percent over February 2006. Passenger car sales were led by the ES 350 luxury sedan with February sales of 5,286 units, up 64 percent. The all-new LS 460 reported sales of 2,423, an increase of 138.7 percent.

Lexus Division light trucks reported February sales totaling 9,027 units with the RX 350 and RX 400h reporting combined February sales of 7,086 units. The RX 400h hybrid luxury utility vehicle reported sales of 1,249 units for the month.

TMS calendar-year-to-date hybrid sales totaled 31,933 units, an increase of 67 percent over the year-ago. In February, TMS posted sales of 18,860 hybrid vehicles, up 92 percent over last February. Toyota Division posted sales of 17,451 hybrids, up 90 percent over the same period last year, while the Lexus Division posted sales of 1,409 hybrids.



SupraNeverBackSupraNeverBack - 3/1/2007 4:16:02 PM
-5 Boost
It seems Tundra didn't sell well.



1970toyotamarc1970toyotamarc - 3/1/2007 4:23:25 PM
-2 Boost
It sold almost 10,00 in its first partial month on the market, and February also has the fewest days of the year. There are still very few on dealer lots. Seems like pretty solid numbers to me.


1970toyotamarc1970toyotamarc - 3/1/2007 4:27:13 PM
-4 Boost
My brand new 2007 Magnetic Gray Prius is one of those record number of hybrids sold in February.

Didnt we just hear a few days ago how hybrid sales were slumping? Granted Toyota offered some amazing deals on the hybrid. But as the hybrids become more mainstream, the patterns of sales will reflect that. Deals will begin to be made further into their model runs.

Additionally, Priuses sold at this amazing rate despite no longer being eligible for a tax credit, and at least in CA, no longer being eligible for carpool stickers. So there are 2 theories of hybrid success debunked.


Will_Will_ - 3/1/2007 4:55:23 PM
-2 Boost
You heard hybrids weren't selling well, so you went out and bought one?

Now that's brand loyalty! ;)


1970toyotamarc1970toyotamarc - 3/2/2007 1:08:01 AM
-3 Boost
i put my money where my mouth is. now when i can afford the gs450h.....


silent_powersilent_power - 3/2/2007 12:44:31 PM
-3 Boost
Congrats on your buy 1970toyotamarc! I m a big fan of your car. Prius is the third best selling Toyota, but of course this is not news! It surpasses Avalon, Rav4, Yaris, Scions, etc.


pchera01pchera01 - 3/1/2007 4:28:39 PM
-3 Boost
again good job Toyota
they build better cars and trucks than anyone else


montyz81montyz81 - 3/1/2007 4:42:16 PM
+6 Boost
Tundra went on sale at the beginning of the month, so I would not call it a partial month. Plus, I was in Texas last week and I saw a whole slew of them on the lots there. Second, I am in new hampshire now and I see a whole sleww of them on lots here. Third, Toyota is spending more on advertising then any other vehicle they have ever sold. I gotta believe that a sales increase should be the result. Fourth, they spent allot of time ramping up availablity before the on sale date, there should be no ramp up date required now.

That said, it is only one month so we shouldn't really jump to conclusions until after 6 good months of sales.


1970toyotamarc1970toyotamarc - 3/1/2007 4:55:21 PM
-2 Boost
Other things I'm noticing as the day goes on....
LS beat the 7 and S again.
IS continues to get trounced by 3 (as everyone does) but it beat the C and the A4

All in all, I say it every time, I love the first of the month.




AdmiralT20AdmiralT20 - 3/1/2007 5:47:49 PM
+7 Boost
The GS and the LX seems to be struggling against the Germans
GS vs 5er vs E-Class shows the GS lagging
LX vs X5 vs Ml vs Q7 shows the LX lagging.
Other than that, this is a very strong showing for Toyota and Lexus.

Summary of the Brand Sales:

BMW brand: 22,274 (+15.2%) ... YTD 42.035 (+8.9%)
MB brand: 17,304 (+0.0%) ... YTD 34,373 (+15.0%)
Audi brand: 6,609 (+37.5%) ... YTD 13,008 (+19.4%)
Lexus brand: 22,518 (+6.6%) ... YTD 44,636 (+7.2%)


pchera01pchera01 - 3/1/2007 4:55:57 PM
-5 Boost
good point


izfuneyizfuney - 3/1/2007 6:36:51 PM
+3 Boost
LX must be a close to a 9 yr old truck! cant quite compare it to a BMW X5 or the new ML from MB.
Same with the SC and the old toyota hangovers in the Lexus fleet ( GS / SC/ GX/ LX).
IS - better the the previous 1S 300 but again will need to goa long way to match the 3.
LS - good start from Lexus. Phenomenal marketing. Will have to wait and see if yr sales match the MB S.





LexusKindaGuy12LexusKindaGuy12 - 3/1/2007 8:45:30 PM
-5 Boost
the GS was recently redisigned in 2006...its not old

some of the lexus line-up really needs to change. Im hearing a new RX in 2009 before hearing about a new SC/GX. they need to fix that.

a new SC should help brand image


enthusiastx11enthusiastx11 - 3/3/2007 12:51:15 PM
+1 Boost
it's closer to 3-1. 120K 3-series a year in the in the US...40K+ IS. and i don't think lexus is happy with that. they have made it publicly clear that they want to beat the 3-series.


S4cabriofoxoneS4cabriofoxone - 3/1/2007 8:31:04 PM
+5 Boost
Okay, I'm still confused.

How is Lexus #1 if both BMW and Mercedes sold better?

I'm pretty sure Acura sold better this month!

Is it only this month?


S4cabriofoxoneS4cabriofoxone - 3/1/2007 9:39:57 PM
+4 Boost
Only 250 cars?

Did you mean 2,500?

Because if it was only two-fifty... Lexus would only have a 3,000 car lead over BMW by year's end.


enthusiastx11enthusiastx11 - 3/1/2007 10:14:44 PM
+6 Boost
yes, the LS and ES are really driving volume. retiring boomers need something nice to drive and they definitely have the cash.


enthusiastx11enthusiastx11 - 3/3/2007 12:53:07 PM
+1 Boost
explain BMW's strategy to go downmarket. comparable BMWs are more expensive than their lexus counterparts. and BMW has far more cars at the top-end than lexus.


chewychewy - 3/2/2007 1:23:54 AM
+6 Boost
If you take away the RX and ES (entry level luxury vehicles) Lexus figures drop a lot.


chewychewy - 3/2/2007 1:27:31 AM
+3 Boost
In fact the ES and the RX combine for 12,372 vehicles sold. Take that from 22,518 and you only get 10,146. So Lexus sold 12,372 entry luxury vehicles (based of the Camry) and only 10,146 real luxury vehicles.

Not hating, just food for thought.


LexusKindaGuy12LexusKindaGuy12 - 3/2/2007 2:20:19 AM
-5 Boost
im sorry but at 50K, the RX is not considered an entry level vehicle. the IS and the ES are.

think of it like this. the Camry and a luxury platform


LexusKindaGuy12LexusKindaGuy12 - 3/2/2007 2:20:46 AM
-5 Boost
sorry meant.

think of it like this, the carmy has a luxury platform


chewychewy - 3/2/2007 2:45:31 AM
+6 Boost
No, the IS is a luxury vehicle but the RX is not. It isn't exactly about the price but about the vehicle itself.


Will_Will_ - 3/2/2007 2:05:57 PM
-3 Boost
Why does chewy insist on taking away Lexus's sales of their two top-selling models?

Also, all of Lexus's vehicles are luxury vehicles.


Will_Will_ - 3/2/2007 2:04:26 PM
-2 Boost
lol.

Lexus is for gay men, and housewives. Those must be the two largest car-buying demographics in America, huh?


ElSparquitoElSparquito - 3/5/2007 9:24:59 AM
+1 Boost
Jackarsch - You know this by personal experience? Geez, at least you know what you are by your tag. Acceptance is big, man.

This forum is becoming pretty ridiculous. It seems that the biggest division of opinions resides over Toyota/Lexus forums. Look at the boost levels for the Toyota supporters vs the ones who oppose. Maybe we should all submit essays on what we love/hate about Toyota and Lexus. Don't forget to also write about what you did last summer. Kids...grow up!


enthusiastx11enthusiastx11 - 3/3/2007 12:57:10 PM
0 Boost
the 3-series is not a 'cheap' car. it's a small sport sedan...emphasis on sport not luxury. and it's no imposter...it's 100% BMW. cars like the ES, on the other hand, are just rebadged toyotas. (i.e. 'cheap' cars)


XYZZXYZZ - 3/4/2007 4:54:52 AM
+1 Boost

all the german big 3 have CHEAP entry level 4-BANGER models.

ALL Lexi are v6s or v8s*, so even the entry level lexi are more upscale than the cheap german "luxury" cars!


*sole exception being a diesel 4, ONLY for the euro market.


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