GENEVA MOTOR SHOW: The World Premier of the Audi A5/S5

Visitors to the world premiere of the Audi A5 were greeted by “A yelled hello”. The name of the band “Yello” derives from these three words. Boris Blank and Dieter Meier, both from Switzerland, compose electronic music from sounds samples – and are providing the musical backdrop to Audi’s press event during the Geneva Motor Show. Their compositions are furthermore a foretaste of Yello’s new album, which is set to be released this year.

The music that Yello produces symbolizes progressiveness and perfection. The two musicians’ work is defined by the experimental creation of technically perfect sounds. Yello has composed the music for the new Audi A5 commercial. The campaign will be launched on German TV at the end of May 2007 and then worldwide too.

The duo’s association with cars goes back a long time – and was responsible for the birth of Yello. At the end of the 70’s, Boris Blank was recording engine sounds at a test lab for cars and using them for his compositions. He played these to the avant-garde artist and filmmaker Dieter Meier, and the first songs were born out of these sound experiments. Their first single made Yello successful in the USA, and worldwide recording contracts followed. In addition to 15 albums, the duo produced music for feature films, television programs and commercials.

The most famous piece of music composed by Yello is “Oh yeah” from the album “Stella” (1985) which is used time and time again in TV programs and film productions, such as “Ferris Bueller’s Day Off” and “The Secret of my Success”. The fact that a remix of “Oh yeah” stormed the American dance charts in 2006 and made it to number one proves that Yello is still on the cutting edge.

M53R - 3/6/2007 10:23:41 AM

+3 Boost

Looking good! But looks like the 8 series from the back. But still awesome.

AUTO_UNION - 3/6/2007 10:30:25 AM

+5 Boost

beautiful!

Will_ - 3/6/2007 12:08:34 PM

+1 Boost

This over a 6-Series anyday...

supermoto - 3/6/2007 12:11:27 PM

+3 Boost

Best design from Audi in a long time. It is burly!

BMW4me4ever - 3/6/2007 12:21:37 PM

0 Boost

I really like the front of the car. Very aggressive and assertive. I am not too crazy about the back of it though.

nembogt - 3/6/2007 12:49:22 PM

+1 Boost

the two models are differentiated enough. i see the subtle differences but to the untrained eye its the same car. Beautiful non the less. RS5 in the 2 years?

nembogt - 3/6/2007 12:50:51 PM

+2 Boost

oops, i meant ARE NOT differentiated enough

Terminal10 - 3/6/2007 1:22:28 PM

+1 Boost

These cars look awesome. The S5 is a real head turner.

BMW_DRVR - 3/6/2007 1:51:53 PM

+1 Boost

The M3 is taking away all of your attention A/S5.

chewy - 3/6/2007 2:40:56 PM

+1 Boost

Looks great. I love how awesome the S5 V8 engine bay looks.

JMd71 - 3/6/2007 5:22:53 PM

+2 Boost

Wow! Sign me up for the S5 in black pearl w/amaretto leathers and the B&O system :-)

S4cabriofoxone - 3/6/2007 5:36:02 PM

+2 Boost

Fabulous! Finally, some real pictures.

Interior trim is very elegant, as is the placement of carbon fiber/piano black/aluminum.

Style is great. Sexy body shape, but enough distinction.

Rear seats look good, and you can tell they haven't been cost-cutting, as some other luxury brands have. The front armrest of the S5 is covered in stitched Silk Nappa leather... there's no stitching in my car. The armrest!

I'm glad they aren't covering the engines. Very well-done in there. I hope we get the 3.0TDI- I'd take it over the 3.2 any day.

And, finally, you have NO idea how relieved I am to see it in Sprint Blue! It's a shade darker than my car, but almost identical, nonetheless.

In fact, my next two cars might actually be an '08 S5 coupe and an '08 or '09 M3 convertible (S5 for winter and fall, M3 for spring and summer).

trd1 - 3/6/2007 5:50:02 PM

+2 Boost

both the a5 and s5 are beautiful cars.

528i - 3/6/2007 7:02:37 PM

+2 Boost

that's the hottes audi out there. of course after the R8.

minimalist - 3/7/2007 3:14:25 AM

+1 Boost

very nice. beautiful, fluid and elegant look while maintaining an aggressive stance.

im a big bmw fan, but gotta say that audi wins in the design contest with the s5 when compared to the new m3. sophistication beats the boy racer look.