Woke European Press Roasts Fiat's New Boss Over Aggressive Grizzly SUV Name - Don't They Have Something Better To Do?

New Fiat boss Arnaud Belloni has defended the name of the new Grizzly. Asked if buyers might be put off by a car named after an aggressive animal he said: “It can be cute. Look at a grizzly there, eating salmon, they have little cubs. It’s a fantastic name.

 

“We have a Panda and now we have a Grizzly. A Grizzly is bigger than a Panda so it works perfectly. Boom, that’s it.

New Fiat boss Arnaud Belloni has defended the name of the new Grizzly. Asked if buyers might be put off by a car named after an aggressive animal he said: “It can be cute. Look at a grizzly there, eating salmon, they have little cubs. It’s a fantastic name. “We have a Panda and now we have a Grizzly. A Grizzly is bigger than a Panda so it works perfectly. Boom, that’s it. “Let’s not intellectualise too much. I don't even know what the names of most Chinese cars are, and by the way, they sell very well.”

— Autocar (@autocar) October 12, 2026