GM hoing to make Chevy worldwide success

GM is being a little ambitious and his hoping to make its Chevrolet brand a worldwide success by selling more models globally outside its home country, the United States. John Middlebrook, GM’s vice president of global sales, is saying that its only a matter of time before GM makes Chevrolet a global powerhouse.

GM is hoping to take on Toyota, which has been threatening to take the number 1 spot, and is hoping to take market away from Volkswagen and Honda.

“We’re going to reinforce that Chevrolet is the cool and distinctive lifestyle vehicle people already think it is,” he said. “We’d have to spend hundreds of millions of dollars to create an image like that.”

Chevrolet models that will most likely help the company succeed abroad include the Chevrolet Volt, a plug in hybrid, and its SUVs as well as the new Camaro that is due out in 2009.
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Mark - 3/9/2007 11:28:13 AM

+3 Boost

Ha ha ha ha ha ha ha ha!

.....right.

EL34 - 3/9/2007 11:34:06 AM

+1 Boost

All GM needs to do is build reliable cars like Toyota because it's a well known fact Toyota did not rise to the top with their styling.

no1listensanyway - 3/9/2007 1:11:36 PM

+1 Boost

They will do well in Asia.

Rupert - 3/9/2007 3:56:28 PM

+1 Boost

Chevrolets in Europe are rebadged Daewoos.

M53R - 3/10/2007 12:51:12 AM

+2 Boost

They do sell well here in the M.E.

Lexus - 3/10/2007 12:53:39 AM

0 Boost

Yeah right! wait up bro, "The King of 2006 recall is GM". Do a search of that topic on this website and see for youself. GM recall almost 90% of all vechicles they in 2006.

Lexus - 3/10/2007 1:15:08 AM

0 Boost

correction, it wake up bro etc....

neutral - 3/10/2007 1:23:33 PM

+1 Boost

The CHEVY brand shouldn't even try to be sold abroad. It represents America (which most of the world hates). Saturn, Opel, and Cadillac on the other hand, should be targetted across the globe. Especially now that Saturn and Cadillac have absolutely wonderful product offerings.

htra0497 - 3/10/2007 10:54:29 PM

+1 Boost

WTF does "world-wide success" mean? Are they gettng rid of GM's mainstream brands; Opel, Vauxhall and Holden? In Europe and Oceania, GM has got some great products and infrastructure it's only in N.America where Chevy is crap.