Is this the secret of why the BMW 3-Series convertible is so hard to beat?

Here is the full product presentation complete with BMW's philosophy of designing a convertible.
The most interesting comment about the design came from the man responsible for the 3-Series coupe and convertible, when he said BMW convertible designs always show the head AND the shoulders of the passengers, because that's how all famous people are photographed or painted.
Interesting...
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