Mercedes-Benz launches integrated marketing campaign for C-Class

Mercedes-Benz is starting a comprehensive integrated marketing campaign for the new C-Class, which will be introduced to the market on March 31, 2007. Using the slogan “C-for Yourself,” the brand with the star is conducting a variety of communication activities via several channels to support the sales launch of its highest-volume model series.
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MurderFaceM6 - 3/19/2007 3:57:21 PM

+3 Boost

C-for yourself? is MB campaigning with Sesame Street?


C is going good, the front looks beautiful. good Mid Luxury car

Agent63 - 3/19/2007 4:21:31 PM

+2 Boost

Entry level luxury car you mean. The E-Class is a mix luxury car.

MurderFaceM6 - 3/19/2007 6:12:19 PM

+1 Boost

whoops sorry - meant mid - my bad ;p

S4cabriofoxone - 3/19/2007 5:15:37 PM

-1 Boost

These are too lame.

At my Autohaus Mercedes-Benz, the ad for the R-Class was "R U Ready?" The "R's" were highlighted in red, and there was an R-Class (a.k.a. hearse) lurking in the background of the picture.

Love the cars... but they need a new ad firm.

S4cabriofoxone - 3/19/2007 5:16:05 PM

-1 Boost

Except the R-Class and SLK-Class. Almost forgot. Don't like those.

AMGC55 - 3/19/2007 5:22:07 PM

+1 Boost

C the all New C as it sales across the C to C you... C it yourself