Chrysler Announces Sebring Pricing
America's
Convertible Company set the bar high when developing its newest drop top,
determined to give buyers everything they want and need, including the
option to choose the freedom that comes with an open air convertible,
without compromising on the functionality of a steel roof. The result is
the 2008 Chrysler Sebring Convertible-an all-new vehicle that both meets
the needs and exceeds the expectations of convertible buyers looking for
the style, elegance and functionality of a year-round car, as well as the
open-air freedom that only comes with a convertible.
"With the all-new 2008 Sebring Convertible, the Chrysler brand is
introducing another innovative vehicle that solidifies the brand's standing
as a leader in great design, purposeful technology, outstanding value and,
of course, maker of the coolest convertibles," said George Murphy, Senior
Vice President-Global Marketing. "Sebring Convertible answers the emotional
and rational needs of the buyer so they can enjoy the convertible
experience with family and friends 365 days a year."
The all-new Chrysler Sebring Convertible is available with three
convertible top options, including vinyl, cloth and a retractable hard top.
Additional features designed and engineered to deliver all-season driving
comfort include everything from an available factory-installed rear
windscreen, which blocks the biggest breezes when the top is down, to
Electronic Stability Program (ESP) and Traction Control, which keep all
wheels headed in the right direction during the worst weather.
In addition to its drop-top ability, the Sebring Convertible also
offers buyers excellent fuel economy, and many new, high-tech features
designed to make their lives easier and safer, such as the MyGIG(TM)
multimedia navigation audio, entertainment and communication system, a
heated/cooled cupholder, YES Essentials(R) stain-resistant seat fabric and
a combination of class-leading safety features, including standard
multi-stage front air bags, standard front-seat-mounted side air bags and
standard anti-lock brakes (ABS). Sebring Convertible also delivers the
Chrysler brand's distinctive, elegant exterior styling and world-class
interior craftsmanship.
"The 2008 Chrysler Sebring Convertible provides the fun and open-air
freedom convertible buyers want, without forcing them to compromise on
practicality," Murphy added. "This new Sebring Convertible will attract new
buyers, keep current owners in the fold and solidify the Chrysler brand's
leadership as the number-one convertible manufacturer."
Tops in the Segment
The 2008 Chrysler Sebring Convertible competes primarily in the
Standard Specialty segment, with some consideration from Luxury Specialty
Segment buyers in the U.S. market. The convertible portion of the Standard
Specialty segment has remained fairly steady over the past 5 calendar
years, with an average of 150,000 units sold each year. The convertible
segment is expected to achieve steady growth in the near future as buyers
turn to more niche vehicles.
In the United States, Chrysler Sebring Convertible is designed to
appeal to successful Baby Boomers who want a car that's just for them. They
love the open-air freedom of a convertible, and they appreciate that their
new Sebring Convertible is practical 365 days of the year. These buyers are
40-60 years old, and 70 percent of them are married. They are well-educated
and earn a median income of approximately $90,000. Fifty percent are male,
50 percent are female and 60 percent are college-educated. These Sebring
Convertible buyers are fun, carefree, classy, friendly, smart and
easy-going. The all-new Chrysler Sebring Convertible meets their demands
for a vehicle that can do triple duty for going to work, running errands
and pleasure drives with the top down.
Chrysler Sebring Convertible Model Lineup
The 2008 Chrysler Sebring Convertible is available in the United States
in three models: Chrysler Sebring Convertible, Chrysler Sebring Convertible
Touring and Chrysler Sebring Convertible Limited.
2008 Chrysler Sebring Convertible
With a starting U.S. Manufacturer's Suggested Retail Price (MSRP) of
$26,145 (including a $675 destination charge), the Chrysler Sebring
Convertible model features a standard 2.4-liter World Engine that produces
173 horsepower (129 kW) and 166 lb.-ft. (225 N*m) of torque coupled with a
four- speed automatic transmission. Other standard equipment includes side
seat- mounted head and thorax air bags, four-wheel disc anti-lock brakes
(ABS), Tire Pressure Monitoring system, automatic latching vinyl
convertible top, hard tonneau, remote keyless entry, tilt/telescoping
steering column, power windows with express down feature, power locks and
mirrors, AM/FM radio with six-disc CD player and DVD/MP3 connectivity and
play capability and six speakers, six- way power driver seat with driver
adjustable lumbar, six-way power adjustable passenger seat, visor mirrors,
floor mats, passenger seat back map pocket, an electroluminescent cluster
with outside temperature display, Chrysler signature analog clock in the
instrument panel, rear window defroster, speed control, locking glove box,
sliding front center armrest, an upper and lower bin in the center console
and a second power outlet. On the exterior, the Chrysler Sebring
Convertible model features standard heated power mirrors, quad headlamps
with off-time delay, bright beltline molding and 16-inch tires with wheel
covers.
Available options on the Sebring Convertible model include remote start
with auto down windows, automatic retracting top that retracts with the
press of a button on the key fob, automatic window down on the key fob,
remote start, SIRIUS Satellite Radio, UConnect Hands-free Communication
System with automatic-dimming rearview mirror, daytime running lamps,
smoker's group, engine block heater, cast-aluminum wheels and a Travel
Convenience Group (which includes YES Essentials premium seat fabric, cabin
air filtration system and theft alarm).
2008 Chrysler Sebring Convertible Touring
The 2008 Chrysler Sebring Convertible Touring has a starting U.S. MSRP
of $28,745 (including a $675 destination charge). In addition to the
standard features on the Chrysler Sebring Convertible model, the 2008
Chrysler Sebring Convertible Touring model features a standard 2.7-liter
V-6 Flexible Fuel Vehicle (FFV) engine that produces 189 horsepower (141
kW) and 191 lb.-ft. (259 N*m) of torque, paired with a four-speed automatic
transaxle. Additional standard equipment includes YES Essentials
stain-resistant seat fabric, Electronic Vehicle Information Center, Tire
Pressure Monitoring display, travel computer, Satin Silver accents and
chrome interior door handles.
Standard exterior equipment on the Chrysler Sebring Convertible Touring
includes a Touring badge, heated body-color exterior mirrors, automatic
headlamps and 17-inch tires with aluminum wheels.
Available options on the Chrysler Sebring Convertible Touring model,
beyond the options available on the Sebring Convertible model, include a
cloth or retractable hard top convertible top, MyGIG, an Electronic
Convenience Group (which includes heated/cooled cupholder, remote start,
single-zone automatic temperature control, automatic headlamps, cabin air
filtration system, Universal Garage Door Opener, automatic-dimming
rear-view mirror and security alarm) and a Special Touring Group (which
includes 18-inch tires and aluminum wheels, cloth convertible top,
windscreen, leather/chrome shift knob, leather-wrapped steering wheel,
steering-wheel-mounted audio controls, leather trimmed and heated seats,
and fog lamps).
2008 Chrysler Sebring Convertible Limited
The 2008 Chrysler Sebring Convertible Limited model has a starting U.S.
MSRP of $32,345 (including a $675 destination charge). In addition to the
standard features on the Chrysler Sebring Convertible and Sebring
Convertible Touring models, the Chrysler Sebring Convertible Limited
features a standard 3.5-liter V-6 engine that produces 235 horsepower (175
kW) and 232 lb.-ft. (232 N*m) of torque coupled with a new six-speed
automatic transaxle that comes standard with Auto Stick.
Additional standard features include a cloth convertible top, leather-
trimmed seats, leather shifter knob, leather-wrapped steering wheel with
audio controls, tortoise shell accents on the steering wheel, instrument
panel and doors, chrome exterior door handles, Satin Silver door handles
and PRNDL bezel, premium Boston Acoustics sound system, cabin air
filtration system, bright sill scuff pad, automatic-dimming rearview mirror
and theft alarm.
Standard exterior equipment on the Chrysler Sebring Convertible Limited
model includes a Limited badge, fog lamps and 18-inch tires with aluminum
wheels.
Options, beyond those available on the Sebring Convertible and Sebring
Convertible Touring models, include a Luxury Group (which includes 18-inch
tires and chrome-clad wheels, heated front seats and a windscreen) and an
Electronic Convenience Group (which includes automatic headlamps, remote
start, single-zone automatic temperature control, universal garage door
opener and heated/cooled cupholder).