Hyundai dealers to learn how to sell luxury cars

Seems like Hyundai is really serious about targeting the upper-class, not only in the United Stated but in Europe as well. Two weeks ago Hyundai said that it is planning a luxury car for the United States, set to debut in 2008, which will sit right above the Hyundai Azera. Now, Hyundai will spend the next 12 months teaching its European dealerships and distribution network how to sell a upper-class, luxury Hyundai brand in Europe.

“This is the first part of moving the brand more up-market,” Roland Schaaf, Hyundai Motor Europe’s brand manager, told Automotive News Europe.

Since the production version of the Hyundai Genesis concept is set to debut in 2008, 12 months should be enough to teach salesmen how to get rich folks to spend their $30,000 on a Hyundai. The Hyundai Genesis concept has a 4.6 liter V8 engine that allows it to produce 300 horsepower, giving it the ability to get from 0-60 mph in 6.0 seconds with an eigh-speed transmission.
Read Article

M53R - 4/2/2007 9:30:51 AM

+3 Boost

I think they are doing the right thing. Before hyundai and Kia used to compete in sales, although they are the same company. But now Hyundai is getting more luxurious, which is a good thing since it will be priced perfectly. Good luck!

chuck717 - 4/2/2007 10:22:07 AM

+1 Boost

The problem people who have money, they don't want to be in sevice with 15k-20k cars own by blue collar people with 4 kids sreaming in the waiting area? Either they create a luxury div. change the name and dealer network which they can't with just one brand of car, or forget the experiment.

EvoAudi - 4/2/2007 10:44:36 AM

+1 Boost

there will be more models under that brand name(wink)

EL34 - 4/2/2007 11:28:13 AM

0 Boost

*yawn*