Volvo Design Gets Emotional

The Swedes are an unusual lot by most standards. It could have something to do with underexposure to sunlight and a diet based on creamed fish. Whatever the reason though, the uniquely Swedish perspective on life manifests itself in a distinct design style, one which can be spotted from across the fjord.

For years the same could be said about Volvo’s cars. The silhouette of the 240 series remains indelibly stained on the mental canvas of much of the world as the epitome of the brand’s image, its rectilinear shape so simple any second-grader could easily and accurately duplicate it on a whim. It’s no wonder these cars earned the nickname “brick.


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TruenoAE86 - 4/2/2007 5:13:21 PM

+4 Boost

Very very nice indeed.

jt716 - 4/2/2007 5:15:35 PM

+3 Boost

yes ford is doing some good with volvo thhese days hope to say they cud do it with jag

S4cabriofoxone - 4/2/2007 5:38:58 PM

+4 Boost

XF looks promising.

S4cabriofoxone - 4/2/2007 5:39:20 PM

-1 Boost

I don't love Volvo. Never have owned one, never will.

EL34 - 4/2/2007 7:03:16 PM

+1 Boost

I will definitely consider leasing this Volvo switchknife SAV.

EL34 - 4/2/2007 7:19:44 PM

+2 Boost

I think I meant Swiss Army Knife - that's what this SAV is.

Rupert - 4/2/2007 7:08:23 PM

+6 Boost

Sorry I saw this title and just thought of a crying XC90...

but yeah their new design direction looks good.

Terminal10 - 4/2/2007 8:22:02 PM

+1 Boost

They need a radical change in there designs if they want to do something beyond being thought of as a company that builds some of the safest cars in the world.

t_bone - 4/2/2007 8:36:28 PM

+1 Boost

This is a horrible stereotype to make, and I generally avoid automotive stereotypes, but the only Volvo owners I've ever known hate cars and hate driving even more.

mini22 - 4/3/2007 1:04:03 AM

+2 Boost

And Volvo has engineered their driving dynamics too much to those kind of people. The C30 is finally a change in the right direction but really Volvo need to also tackle the ride handling issue better then they are doing.