Ford has no intentions of giving up on Mazda

Ford has no intentions of giving up on Mazda
After the sale of Aston Martin, analysts were speculating that Ford may look to sell Jaguar and Mazda next to raise much needed cash for the troubled auto maker. But regardless of a huge $12.5 billion loss in 2006, Ford has no attentions of getting rid of Mazda, and they have very good reasons not to.

After Ford raised their 15% share in Mazda to 33.39% in 1999, Mazda has made a remarkable come back since it fell into a financial crises prior to the Ford alliance. In a recent visit to Mazda’s headquarters in Hiroshima, CEO Alan Mulally said that Ford has no intentions of getting rid of Mazda despite the U.S. automakers troubled times.

While Ford reported a $12.7 billion loss, Mazda announced a 46% jump in profit for the last quarter. The fifth largest Japanese automaker reported their sixth straight record profit with 14.9 billion yen ($123.3 million).

Now Alan Mulally is working hand-in-hand with Mazda in a new growth plan, called Mazda Advancement, that calls for an increase for global retails sales from 1.3 million to 1.6 million by March 2011. One main goal to help raise profits calls for further development of hybrid technology with Ford and more research in in hydrogen fuel cell cars.

Infact, Ford may be looking into Jaguar more closely to raise cash.
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EvoAudiEvoAudi - 4/2/2007 11:00:08 PM
+4 Boost
if mazda kept selling the RX-7 in the U.S until 2002 their sales would be through the roof then.


AlecAlec - 4/3/2007 12:58:58 AM
+1 Boost
It would have been selling if it werent for the $40,000+ price tag.


neutralneutral - 4/2/2007 11:03:07 PM
+4 Boost
Thank God Ford is smart enough not to sell Mazda. Between the two companies (Ford/Lincoln/Mercury and Mazda) there is good design and parts sharing not to mention less competition to contend with.

Ford, keep Mazda and Volvo. Sell RangeRover and Jaguar if you have to.


wooodwoood - 4/3/2007 2:48:59 AM
+3 Boost
If Ford sells Mazda, they will be at a disadvantage as oppossed to keeping Range Rover and Jaguar. Ford needs Mazda by their side to develop platforms and smaller cars. On the other hand, Ford does not need Jaguar and Range Rover as these two marks are for prestige only and are not the volume sellers Ford is used to. Volvo, on the other hand, has volume, luxury and prestige so Ford should continue to keep and support Volvo.


neutralneutral - 4/3/2007 3:30:04 AM
+2 Boost
wooow,

I wholly agree. It will be sad for Ford to let RangeRover and Jaguar go, but tough times call for tough measures. As for Mazda and Volvo, I agree wholeheartedly (I probably spelled that wrong, but its 3:30am).

For needs at least ONE nice luxury line. They were doing a great job with the MKZ, and the MKX is nice, but parts of it are too "retro". The nice part about Volvo is that it seems as if the Ford penny-pinching morons backed away from Volvo and let Volvo do its thing.

Ford will pull out of this slump, you'll see. GM pulled out, even when everyone gave them a hard time. The only difference is that we all can see the dramatic difference in GM vehicles, the same change isn't so apparent with Ford. Only time will truly tell.


neutralneutral - 4/3/2007 3:30:49 AM
+1 Boost
Correction on my 2nd paragraph, first word:

I had written "For", I meant to write "Ford"

Sorry


PlanBPlanB - 4/3/2007 10:26:36 AM
+1 Boost
Considering the best cars in Ford's lineup comes from Mazda engineering (Fusion/Milan/MKZ) I wouldn't sell them either. They need to keep them and figure out how to best utilize them in more of their autos.


jt716jt716 - 4/3/2007 2:53:16 PM
+1 Boost
Actually Land Rover shld be kept. Let them have one exclusive brand. Jag can go


S4cabriofoxoneS4cabriofoxone - 4/4/2007 12:07:18 AM
+1 Boost
Why would Ford sell Mazda? There's nothing wrong with them. They make better cars than Ford.


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