Toyota Rises 8.7% in March, Lexus Flattens Out With a 0.8% Increase

Toyota Rises 8.7% in March, Lexus Flattens Out With a 0.8% Increase
Boosted by record hybrid sales, Toyota Motor Sales (TMS), U.S.A., Inc., today reported all-time best-ever monthly sales of 242,675 vehicles, an increase of 7.7 percent over March 2006.

"This month marks a milestone eight years in the making," said Jim Lentz, TMS executive vice president. "Record U.S. sales of Toyota and Lexus hybrids have now topped the half-million mark." The Toyota Division posted best-ever March sales of 213,820, up 8.7 percent. The Lexus Division reported best-ever March sales of 28,855 units.

Toyota Division
Toyota Division passenger cars recorded best-ever March sales of 121,881, up 13.6 percent over the same period last year. Passenger car sales were led by Camry, which posted March sales of 42,254, up 4.5 percent over the same period last year. Camry Hybrid reported sales of 5,144 units in March. The Prius hybrid gas-electric mid-size sedan posted all-time best-ever monthly sales for the second consecutive month with 19,156 units sold, an increase of 133.2 percent. Corolla reported best-ever March sales of 34,355, an increase of 2.5 percent. The Yaris subcompact posted sales totaling 7,614 units for the month.

Toyota Division light truck sales were up 2.9 percent, an all-time best-ever month of 91,939 units. Light truck sales were led by the RAV4 compact sport utility vehicle (SUV), which reported all-time best-ever sales of 17,837, up 27.5 percent over the year-ago month. The all-new Tundra full-size pickup reported sales of 13,196 units, up 7.8 percent over Tundra sales last March. The Highlander and Highlander Hybrid posted combined March sales of 11,693. The Highlander Hybrid gas-electric mid-size SUV reported sales of 2,501 units for the month. FJ Cruiser reported March sales of 6,057 units.

Scion posted March sales of 10,978 units. The tC sports coupe led the way with March sales of 6,314 units. Scion xB posted sales of 2,799 units for the month.

Lexus Division
Lexus passenger cars reported best-ever March sales of 18,128 units, an increase of 26.7 percent over March 2006. Passenger car sales were led by the ES 350 luxury sedan with March sales of 7,444 units, up 69.7 percent. The all-new LS 460 reported sales of 3,134, an increase of 125.4 percent.

Lexus Division light trucks reported March sales totaling 10,727 units with the RX 350 and RX 400h reporting combined March sales of 8,603 units. The RX 400h hybrid luxury utility vehicle reported sales of 1,471 units for the month.

TMS calendar-year-to-date hybrid sales totaled 61,635 units, an increase of 68 percent over the same period last year, while cumulative hybrid sales to-date surpassed the 500,000 sales mark. In March, TMS posted sales of 28,453 hybrid vehicles, up 105 percent. Toyota Division posted sales of 26,801 hybrids, up 137 percent over the same period last year, while the Lexus Division posted sales of 1,652 hybrids.



chewychewy - 4/3/2007 2:24:48 PM
+1 Boost
Ads/money spent for lease deals will get you sales. Nothing much can stop Toyta, except perhaps the UAW. But the Tundra certainly isn't flying of the lots. It is also obvious that the RX is the Lexus vehicle.


MercBasherMercBasher - 4/3/2007 2:26:21 PM
+2 Boost
The numbers are confusing to an idiot like me. Lexus sales increased from 27,592 to 28,855 which is an increase of about 4.5% - but Toyota says 0.8%. It took me a while to realize tha the 0.8% is after adjusting for the number of selling days which was higher in 2007 than 2006.

So did Lexus increase by 4.5% or by 0.8% the answer is both!


Agent009Agent009 - 4/3/2007 2:43:48 PM
+4 Boost
It should be non-adjusted but you do see it both ways in the reports.

If an automakers sales are stinking really bad PR dept will spin an adjusted figure to minimize the bad news if it helps.

For example Nissan tosses out both figures depending on the situation.


IamEvilHomerIamEvilHomer - 4/3/2007 3:15:39 PM
+3 Boost
one is year to date and the other is MTD


SupraNeverBackSupraNeverBack - 4/3/2007 2:55:02 PM
-2 Boost
Wow, two stars:

LS460- 3,134 units

Prius- 19,156 units!


Agent009Agent009 - 4/3/2007 3:19:14 PM
+5 Boost
LS460 really does seem to be a winner for Lexus.


S4cabriofoxoneS4cabriofoxone - 4/3/2007 5:19:39 PM
+2 Boost
Yes, it's doing great.


kpaxxkpaxx - 4/3/2007 3:10:34 PM
+1 Boost
Surprised to see IS sales so negative.


Agent009Agent009 - 4/3/2007 3:55:37 PM
0 Boost
Well they are down a bit.


SupraNeverBackSupraNeverBack - 4/3/2007 3:59:40 PM
+2 Boost
So negative? 5,077-5,210= -133 units

5,077 IS250/350s + 7,444 ES350s = 12,521 entry level luxury sedans in March.



1970toyotamarc1970toyotamarc - 4/3/2007 4:35:50 PM
+1 Boost
Huge hybrid sales, Tundra up, astonishing LS numbers, continued Camry and Corolla domination. Wow.

Only Lexus truck and the GS seem to be having issues. Not surprised about the trucks, as they are aging, but I am always shocked by the low GS sales. Of course, GS only trails BMW and MBZ here. Nobody else (Audi, Infiniti, Acura, Cadillac) puts up much of a fight against the 5 and E.

The IS seems to have leveled to about 4-5000 a month(similar to all others in that class except the 3), It likely will never beat the 3 due to Lexus's 2 car entry strategy. But I dont think Lexus will ever complain when the 2 combined sell 10-12000 each month.


investor27investor27 - 4/3/2007 7:11:11 PM
+2 Boost
I'm surprise the new LS460 is doing so well. It's a great car, but I thought it was priced too high. Is Lexus offering rebates or discounting the car at all to get such high number for a luxury sedan?


kart1kart1 - 4/3/2007 7:13:43 PM
0 Boost
Are you sure about the numbers Agent 009?

Bloomberg is reporting a increase by Toyota of 12%.
http://www.bloomberg.com
/apps/news?pid=20601087&sid=aQQo4m.FcCLE&refer=home

And Associated Press is reporting 11.7% increase
http://biz.yahoo.com/ap/070403/auto_sales.html?.v=20

Look at the links yourself.


kart1kart1 - 4/3/2007 7:14:20 PM
+1 Boost
Obviously the Bloomberg number is rounded up for an even percent.


MercBasherMercBasher - 4/4/2007 6:47:47 PM
+2 Boost
kart 1 why don't you read my posting above. The difference between Agent 009 and Bloomberg is due the number of selling days which increased by one in 2007. So Toyota's average sales per day in March 2007 were about 8% higher than in March 2006, but total month's sales were up about 12%. Similarly Lexus was up 0.8% on a daily average basis and 4.5% on an absolute basis.

Agent 009 makes no attempt to provide comparable numbers between brands and delights in posting misleading headlines - hence the confusion when confusing the sales performance of Merc, BMW, Lexus etc.

As an aside I suspect that Toyota is deliberately trying to find ways to understate its sales successes in order to avoid any political backlash!


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