Fourtitude Interviews Stefan Sielaff, Head of Design, Audi AG

One might think of Head of Design for the Audi brand as a dream job. Not so fast though. Audi is one of the most respected marques on the market when it comes to design integrity. Though glamorous and rewarding, penning the next Audi and managing the studios and artists behind these beautiful cars requires a fair degree of skill, an eye for beauty and a mind for diplomacy. No matter, German-born Stefan Sielaff is up for the task, bestowed with the role at the helm of Audi AG’s design department.

Recently, Sielaff was kind enough to spend some time giving a behind-the-scenes description of what goes in to just such a position, along with the good, the bad and the ugly of designing an Audi.


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silverarrow2 - 4/11/2007 12:14:32 PM

+1 Boost

These are the kind of designers Acura/Honda should seek after.

budfrogS4 - 4/11/2007 5:24:51 PM

+1 Boost

Actually I think most of the Acura models look pretty sharp. They just need better engineers to make the driving dynamics better...ie. move away from just fwd. But hey, great cars for people who don't need it.

S4cabriofoxone - 4/11/2007 10:27:03 PM

+1 Boost

I disagree. The TL and TSX alone are stylish cars... but I'm not sure WHAT it is, they're just extremely BORING! Acura is BORING! I hate Acura! Aaaargh!!!

Sorry for that outburst. I had a '90 Vigor and a '95 TL. I loved my Vigor, but the TL was a mediocre re-badged Accord. It was depressing to have for five years.

BTW, I love Honda. Acura could be (and should be) better under Honda's guidance.

indoctrin8ed - 4/11/2007 5:46:25 PM

+2 Boost

There is a reason that Hondas do not look like Acuras. It's no mistake that the Honda civic looks cheaper than the Accord, even though it didn't have to.

daytonaviolet - 4/12/2007 8:59:18 PM

+1 Boost

AUDI has great designers. A lot of companies could learn from them.