Lexus and Atari Team Up For Test Drives

Atari, Inc., one of the world's most recognized brands and a third-party video game publisher, today announced that a new "Lexus Car Pack" is available now for free download on Xbox Live(R) Marketplace for Test Drive Unlimited, the ultimate automotive and lifestyle gaming experience for Xbox 360(TM) video game and entertainment system from Microsoft.

As part of the Company's new relationship with Lexus, Atari has released the Lexus GS 450h hybrid-powered luxury sport sedan and Lexus LS 460 premium luxury sedan on Xbox Live Marketplace for free download. Additional Lexus vehicles coming soon to Test Drive Unlimited include the SC 430 hard-top convertible and the all-new 2008 LS 600h L, which will be the world's first full hybrid V8 luxury sedan. The LS 600h L will reach Lexus dealer showrooms later this Spring.

"Lexus automobiles are among the finest vehicles on the market today and a perfect fit for Test Drive Unlimited, one of the hottest racing games in recent times," said Nique Fajors, Vice President, Sales and Marketing, Atari, Inc. "Atari is committed to providing consumers with a top-notch automotive experience and this free, downloadable Lexus Car Pack for Test Drive Unlimited is another example of that commitment."

Packed with 90 vehicles, one thousand plus miles of open roads and a host of online options, Test Drive Unlimited is M.O.O.R. (TM): Massively Open Online Racing. Both online and offline gamers will experience many of the world's most exotic and fastest vehicles on Test Drive Unlimited's diverse Hawaiian roads. Gamers win races, challenges, missions and tournaments to earn credits and purchase new cars, bikes, apparel, homes and garages. Boasting huge online content, racers around the world can challenge others to join them in the virtual paradise of the game's persistent online racing world. Players will engage in online challenges, and build communities by creating or joining exclusive members clubs to talk, trade cars, and race with other like-minded and similarly-skilled drivers in Test Drive Unlimited, one of the most comprehensive online racing experiences to date. Test Drive Unlimited is currently available in North America for a suggested retail price of $39.99 and rated E10+.

d1sinfo - 4/12/2007 2:23:42 PM

0 Boost

Mock account meant to f00l y0u lol

Murcielago_LP640 - 4/12/2007 2:26:07 PM

+3 Boost

I downloaded them....very nice.

BMW4me4ever - 4/12/2007 5:41:54 PM

+2 Boost

RX & ES as great driving cars. Now I have heard it all. I was waiting my whole life for that defining moment. You are an idiot

S4cabriofoxone - 4/12/2007 8:44:33 PM

+3 Boost

HA! Please, go away, nicad. WE DON'T NEED ANOTHER LIKE YOU.

BMW4me4ever - 4/12/2007 8:48:34 PM

+3 Boost

nicad .. what are you smoking? did you miss the short bus or are you still on it? the ES???

not even going to waste my time

S4cabriofoxone - 4/12/2007 8:52:22 PM

+2 Boost

Oh, let me elaborate, nicad...

1. Looks? Do you expect everyone to agree with you? Although the ES is a good-looking sedan, its design does not betray its Camry roots, and cars such as the 5 Series, E-Class, A6 and Lexus's own GS all look significantly more expensive.

2. Power doesn't matter; speed/handling/acceleration do. And, as of now, the ES doesn't have more power. Unless you're comparing the 528i to the ES350, both the 535i and 550i could crush the ES in a straight line.

3. Quicker? As far as I know, Lexus somehow got the 270hp engine to be slower than it should be, and I would be surprised if the ES350 got from 0-60mph in under seven seconds. On the other hand, the less-powerful BMW 530i (and of course the 535i and 550i) gets anywhere from six flat to 6.5.

4. Technology? Not really. The ES doesn't have any standout features, like the LS460; it just has the usual panaroma sunroof, push-button start, navi, backup camera... all the clichés that are employed by everyone else. The 5 appears to be more technologically advanced- read 001's article on its new cruise control system to prove the point. Luxury? I disapprove of the 5's interior, but the ES's interior isn't particularly interesting or appealing, either.

5. RELIABILITY!!! THAT'S ALL WE HEAR!!! ALL DAY!!! WE DON'T CARE!!!!!!!!!!!!

S4cabriofoxone - 4/12/2007 8:53:07 PM

+2 Boost

I wasted mine, BMW. I guess it probably wasn't worth it... but I saved us, at least.

S4cabriofoxone - 4/12/2007 8:46:32 PM

-1 Boost

Nice IS350. Love the rims.

S4cabriofoxone - 4/13/2007 2:32:07 PM

0 Boost

Okay...