No more grabbing horns: Dodge shortens slogan to 'Grab life'

Starting next month, Dodge will shorten its tagline from “Grab life by the horns” to “Grab life,” in order to appeal to more car consumers rather than just Dodge’s tough truck drivers. The slogan “Grab life by the horns” started appearing in Dodge commercials in 2001, started by the former Vice President of branding, Jeff Bell.

With new cars like the Avenger sedan and the Caliber, Dodge is targeting more young buyers and families and using the “Grab life” slogan brands Dodge as a less aggressive and masculine car.
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atomicbri - 4/12/2007 5:41:11 PM

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LOL!! That was a good one!

EL34 - 4/12/2007 8:34:47 PM

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The Dodge Charger is a good car.

Agent63 - 4/12/2007 10:25:16 PM

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I love the Charger SRT8. Those rims really make the car. The interior well I am not too fond of. It does seem kind of cheap. The 300 V6 felt really cheap. The gear shifter was cheap and the plastic around the centre console was cheap. The 300C felt a little bit better but I guess Jeremy Clarkson was right. For that money there's nothing that big and holds that much luxury.

AMGC55 - 4/12/2007 3:27:24 PM

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well considering the future of the company ... they had to shorten the slogan cause they couldnt afford to put that many words on the billboards and stuff

1970toyotamarc - 4/12/2007 5:18:23 PM

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that was funny

Carboy - 4/12/2007 3:29:40 PM

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Aw no they ruined it!

atomicbri - 4/12/2007 5:41:39 PM

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They need to grab something....maybe a clue...

S4cabriofoxone - 4/12/2007 6:22:08 PM

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Not horrible. Although this does seem like an odd move (reminds me of Lexus recently changing theirs to just "The Pursuit of Perfection"), I am a huge fan of the Dodge Charger and understand why they want something more general.

EL34 - 4/12/2007 8:34:20 PM

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Out here in OC there's a Toyota deal called Toyota of Orange and their jingle is "You won't get a lemon, from Toyota of Orange".

EL34 - 4/12/2007 9:10:43 PM

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dealer, I mean :)

S4cabriofoxone - 4/12/2007 10:19:29 PM

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Out here in CC there's a Grossinger Toyota. Wow.

Will_ - 4/12/2007 11:03:37 PM

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...and out here there's a Marc Jacobson Toyota...

:S

EL34 - 4/13/2007 1:53:39 AM

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In Irvine we have a frickin' giant dealer called Power Toyota.

JUGNU - 4/13/2007 6:32:12 AM

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Wow they copied my slogan.
Lexus for Life.

LOL

JUGNU