BMW And Toyota Honored As Online Marketers of the Year

The J.D. Power and Associates event also served as a venue to recognize leaders of automotive online marketing. The firm acknowledged luxury automaker BMW and non-luxury automaker Toyota as the J.D. Power Automotive Online Marketers of the Year.

The recognition is based on competitive performance metrics drawn from J.D. Power studies on automotive Internet marketing, including the New Autoshopper.com, Used Autoshopper.com and Manufacturer Web Site Evaluation Studies. Recipients were selected based on their demonstrated effectiveness at bringing visitors to the brand's Web site, converting those visitors into purchasers, achieving superior market share (relative to total) among automotive shoppers who use the Internet in their shopping process and consumer evaluations on the usefulness of the brand's Web site while shopping.

"We are pleased to recognize the performance of automotive online marketers based on objective metrics that encompass the range of challenges on the Internet," said Cameron. "These two leading companies exemplify the strides that have been made in online marketing and serving the needs of the automotive shopper."

silverarrow2 - 4/23/2007 4:25:08 PM

-8 Boost

Wait when the new Accord comes out.
Honda would have shared with BMW this year if their newer design were exciting enough. Not that Toyota's designs are better, but they do a better job of marketing, thus brain washing most of Americans.

S4cabriofoxone - 4/23/2007 6:10:18 PM

-5 Boost

BMW's website is pretty sweet. Worlds better than Audi's and Mercedes's.

neutral - 4/24/2007 2:27:43 AM

-1 Boost

I love Mercedes, but their website sucks beyond all reason. Honda, Toyota, Ford, BMW, etc all have better, easier to use, more useful websites.

Bill - 4/24/2007 3:08:35 AM

+1 Boost

I don't know what you're talking about, but I find the Mercedes and BMW websites to be easy to use and well organized.

What's the problem?

Agent63 - 4/24/2007 3:34:49 AM

+1 Boost

Same here, I think that Mercedes website is the most easy to use and most easy to understand. It's laid out very straight forward so the viewer can navigate with ease. It's not about fancy designs in the auto industry that wins the hearts of consumers.

BMW's layout is very straight forward as well. Like wise with Lexus.ca/.com

EnnNorak - 4/23/2007 9:31:41 PM

0 Boost

None of these websites ever provide enough information -- take away their awards!

GX470guy - 4/24/2007 9:15:16 AM

+1 Boost

Mmm... Lexus.