Study Shows Volkwagen Is One Of Most-Respected Generation Y Brands

Volkswagen of America, Inc. is considered among the "Top 15 Most-Respected Generation Y brands" according to a recent study by Outlaw Consulting, a San Francisco-based research firm that follows the habits of 21- to 27-year-olds. The list is published in the April 19 issue of Women’s Wear Daily. The list, reports that Generation Y knows about being fashionable yet economical, considers itself interesting yet simple and views Volkswagen as a top trendsetting brand. In a generation of consumers that prides themselves on the Goonies, Nintendo and Cabbage Patch Kids, this age group, according to WWD, also represents "young, environmentally conscious consumers." Driving cars from the Jetta to the Passat, Gen-Yers relate to Volkswagen’s green initiatives and its "Fun to Drive" motto, yet value the affordability and approachability of the brand the most. Gen-Yer's respect a brand that is "clean and simple" yet "continues to keep things fun," said strategic analyst Holly Brickley from Outlaw Consulting, the creative research firm who compiled the results.
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cdoke - 4/26/2007 11:21:46 AM

+1 Boost

Really?

Given the rest of the list, I am inclined to think that perhaps my generation is little more than a bunch of hippies.

...Or maybe not.

"Women's Wear Daily"? That is so ridiculous it is funny.

S4cabriofoxone - 4/26/2007 11:32:01 AM

+2 Boost

I agree with the article. VW is a fun, interesting brand. Their shameful electronics hold them back- but if they had average or above-average reliability, they could be doing so much better in the US market.

david999 - 4/26/2007 6:01:48 PM

-3 Boost

I thought you said nobody cares about reliability.

johannas - 4/26/2007 11:46:55 AM

0 Boost

I get the feeling that if I was spotted brandishing all of the pop companys listed in the article, it would have the reverse effect.

gsh23 - 4/26/2007 1:33:22 PM

0 Boost

women and the people who cant a afford a bmw. ah yes, the never ending battle between hippies and yuppies. "fun to drive" vs "the ultimate driving machine"

M35MT - 4/26/2007 1:47:22 PM

0 Boost

One of the "affordable V-dubs for under 17k" the entry level Jetta, gets a neck-snapping 8.8 second 0-60 time...fun to drive and affordable? The Jetta tops out near 27k!

Never was a civic fan...but something tells me the tuner trend started in the 90's...isnt that Gen-Y?
anyone? ....?

izfuney - 4/26/2007 2:18:50 PM

0 Boost

Women’s Wear Daily - the new bible on automotive truth and style.. Hell if they liked BMW too, we would replace Top Gear with WWD ..
Now you can read about your push up bra (if u use one), latest styles worn by Avril L .. and VW reviews :)

1970toyotamarc - 4/26/2007 7:15:49 PM

+3 Boost

that's actually a really valid comment.
from the article........ "Outlaw surveyed 100 of what it calls its "most forward trendsetter panelists"." Exactly who the most forward trnedsetters are, is up to the discretion of the magazine.

david999 - 4/26/2007 6:03:13 PM

0 Boost

Big deal. Money talks, and nobody buys VWs' in North America.

Willis - 4/26/2007 6:29:17 PM

0 Boost

Lot's of people buy VW's in America. All your posts, David999, are crap.

david999 - 4/26/2007 7:03:19 PM

-1 Boost

VW sells less than 20,000 per month. I think you the one full of crap.

cdoke - 4/26/2007 11:00:31 PM

+1 Boost

Hey now, everyone, I resemble these insults in so much as I am a member of this generation. I do believe, however, that the fact that my youngest good friend is 32 years old speaks volumes about what I think of those my own age.

cdoke - 4/28/2007 10:53:40 PM

+1 Boost

I am 23.