New Scion just as hideous as it used to be?

Not unless you're a young man with an artistic bent, in which case Toyota (TM) is fairly sure you have already tripped across one of its edgy Internet ads, cryptic movie trailers or other odd marketing placements for the redesign of its boxy Scion xB that goes on sale next week.

Toyota is actively trying to isolate Scion messages from the tragically unhip by relaunching the xB without any advertising on television or in mainstream publications.
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JUGNU - 4/27/2007 12:54:46 PM

+3 Boost

Information:
In Countries (where Scion is not officially sold)like middle East it's badged as Dhaitsu Materia.

It's not exact like Scion xB u cn say it's a base version.(less aggressive,no side skirts,no ground hugging bumpers,spoilers...etc)

JUGNU

tom333 - 4/27/2007 1:21:51 PM

+1 Boost

The design is a bit more unified now

tom333 - 4/27/2007 1:22:47 PM

0 Boost

that marketing technique was lifted from Volvo however

aeyjay - 4/27/2007 2:09:35 PM

+1 Boost

The xB front looks like a Boston Terrier LOL.

07mcs - 4/27/2007 2:14:20 PM

+2 Boost

The new xB looks better than the previous one, or at least the Yellow one with black rims looks good.

1970toyotamarc - 4/27/2007 3:26:04 PM

+2 Boost

Clever headline, if only to those who take the time to read the article.

EnnNorak - 4/27/2007 6:17:48 PM

+2 Boost

I'm an older guy who thinks this new design looks great. My wife hates any boxy-looking car.

trd1 - 4/27/2007 8:39:58 PM

+1 Boost

i like it, but this is old news.

enthusiastx11 - 4/28/2007 2:13:53 AM

+1 Boost

yuck

S4cabriofoxone - 4/28/2007 3:59:11 PM

+1 Boost

I actually kind of liked the old xB's more simple design... the new one has less character, IMO.

M53R - 4/29/2007 12:27:53 PM

+1 Boost

I hate it. It looks like a small minivan.