To illustrate the 2007 Ford F-150’s continued leadership in safety, strength and capability, Ford picks apart its half-ton competition in two new ads starring Mike Rowe, creator and star of Discovery Channel’s hit show, “Dirty Jobs.” In this second round of Ford F-150 ads since January 2007, Rowe is joined by two hard-working Ford truck engineers as they highlight the Ford F-150’s superior features.
“The Ford F-150 is built consistently with better parts that give it more strength and capability to help customers get more work done,” says Barry Engle, general manager, Ford Division Marketing. “That’s how you build 30 years of truck leadership.”
In the first ad, Rowe and Paul Angove, a Ford truck suspension engineer, review leaf spring bolts used by Ford and four key truck competitors. Angove highlights how the Ford F-150’s bolts are the biggest and strongest. Since these bolts take on some of the heaviest suspension loads, they are key in making the 2007 Ford F-150 the strongest, most capable truck in its class.
In the second ad, Rowe and Bill McDonald, a supervisor in Ford’s crash barrier facility, watch a Ford F-150 in a dramatic crash test. McDonald, a 29-year Ford veteran, shares with Rowe that the 2007 Ford F-150 received the National Highway Transportation Safety Administration’s (NHTSA’s) highest safety rating (five stars) for driver and front passenger, a rating some top truck competitors have not earned.
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