All Is Fair In Love And Google Searches? VW Gets Busted by Google

All Is Fair In Love And Google Searches?  VW Gets Busted by Google
Both Volkswagen and Google have responded to criticism that the automaker's web pages were in violation of Google's quality guidelines. The uproar centers around hidden keywords in flash-based pages.

Rather than include the keywords in the meta tag of the HTML page, which is where information about the document is typically placed, VW was hiding search keywords inside the page. Using a div layer, which is a technique of building pages with style sheets, Volkswagen had loads of search terms that would register with web spiders, but not show up to end users. The end result would be the Volkswagen pages would be called up for more searches on Google than they otherwise would be.


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EL34EL34 - 5/8/2007 5:42:00 PM
-2 Boost
Why doesn't Google get charitable and give 50% of it's net worth to feed the homeless?


cdokecdoke - 5/8/2007 5:42:53 PM
+1 Boost
Naughty.

Interesting that Google didn't kick them out of the index as they do with the other sites violating their quality policy. Then again VW, intends to use a Google Earth based navigation system- which I am sure would benefit Google.


atomicbriatomicbri - 5/8/2007 6:19:01 PM
+2 Boost
About as new as Toyota cheating! LOL!


chewychewy - 5/8/2007 6:29:25 PM
0 Boost
Ironic how BMW were the original cheaters and google even completely kicked them out. Yes, everyone does follow BMW.


indoctrin8edindoctrin8ed - 5/8/2007 8:11:13 PM
-2 Boost
This is called "cloaking" - and Google routinely gives passes to certain sites that do this.

Amazon.com is probably the biggest offender that gets a pass from Google on this.


indoctrin8edindoctrin8ed - 5/8/2007 8:12:46 PM
-2 Boost
And by the way, who cares? As long as what users are searching for comes up in Google when that's what they want, then fine with me.

If you don't like it, switch to Yahoo or MSN search. Enough of you do this and Google will rethink how it plays by it's own rules.


mp2dtwmp2dtw - 5/8/2007 11:41:08 PM
+4 Boost
Surely among those hidden words were: lemon, sucks, suckfest, crapmobile, etc to prevent you seeing all the websites out there telling the truth about Volkswagen: Their cars are crap and they will do nothing to be helpful once they've suckered you into buying one of their haute-couture Yugos.


EnnNorakEnnNorak - 5/9/2007 9:04:55 AM
+1 Boost
Just another example of Internet abuse and the low ethics of some auto executives. If search engines do not voluntarily put a stop to this sort of thing, the government will have to enact criminal penalties and substantial fines for Internet abuse (with culpability shared between the search engine firm and their offending customer). I use Google a lot and find that 90% of searches lead me through a time-wasting maze of garbage. Google needs to inject some proper artificial intelligence into its search system. Even the "advanced search" does not appear to work satisfactorily. Third parties should be permitted to develop and sell software designed to refine Google's search parameters so that consumers can use Google more effectively. Let's face it, at the moment Google is the de facto "only game in town".


lewissalemlewissalem - 5/9/2007 10:13:02 AM
0 Boost
I am a web developer and this is in no way "spamming" google. Google is a search engine. We do not have to code for them. There are no rules for which search engine to use.

Quality "guidelines" are just that, guidelines. I will not code a website for Google, but for the customer.

If you need google to find the vw website, you probably don't understand the technology, so you come onto this forum and post:

"VW cheating? What else is new???"

Wow, how insightful of you. The quality of posts is really going up around here.

Here's another nugget:

"lemon, sucks, suckfest, crapmobile"

You are so awesome! I'm out. Final post after several years of posting.


RupertRupert - 5/9/2007 12:36:09 PM
+2 Boost
BMW did the same thing...


EnnNorakEnnNorak - 5/9/2007 1:20:14 PM
-1 Boost
I have to agree with "lewissalem" that the language used in some of these posts does not enhance legitimate discussion. I love Google and am getting pretty good at using the "advanced" search function; however, I think there is a lot of room for improvement to ensure that searches are done expeditiously without having to be misled into entering a useless maze in cyberspace by some companies who abuse the system. There is no greater thief than one who steals your time.


mp2dtwmp2dtw - 5/12/2007 2:14:09 AM
+1 Boost
Can you define legitimate discussion?


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