Latest Study Show Hyundai Gaining Ground On Competitors

AutoPacific, an automotive consulting firm, reported Hyundai had the largest opinion improvement among nine manufacturers in its initial wave of Image and Consideration Tracking Research.

AutoPacific analysts stated, “The surprise (or not so surprising) winner of the most improved manufacturer was Hyundai Motor America. Comments surrounding the performance of Hyundai gave Hyundai credit for substantially improved styling, newly-found high durability/quality/reliability, a strong value message and a great warranty program. Positive comments outweighed negative comments by about four to one.”

Nine manufacturers were evaluated including, General Motors, Toyota, Ford Motor, Chrysler Group, Nissan, Honda, Hyundai, VW, and BMW. 1,254 panelists responded to an Internet survey concerning their opinion of automakers in the USA. The key question in the survey was whether the respondent's opinion of a manufacturer had changed since this time last year. Over 5,000 verbatim comments were collected in relation to opinion and attitude toward various aspects of a manufacturer’s image.

“In 2006, JD Power and Associates ranked Hyundai as the highest non-premium nameplate in its Initial Quality Study and BusinessWeek named us a top ‘100 Global Brand’ for 2006,” said John Krafcik, vice president of Strategic Planning and Product Development, Hyundai Motor America. “AutoPacific’s report that Hyundai now has the largest opinion improvement over nine competing manufacturers is another example of how Hyundai is continuing to improve brand image through its commitment to quality and value.”

w209w114 - 5/11/2007 10:39:46 AM

+4 Boost

Mark my words.

Toyota = The future GM
Hyundai = The future Toyota

Toyota now the biggest automaker will eventually lose interest in quality and focus only on profits. Much like GM did in the 90s.
Now that Toyota won the race where to from now? I dont even think the company knows the answer.

Hyundai is quickly becoming the "new" alternative to mainstream vehicles (now Toyota over GM)and if they play their cards right with good looking reliable cars will end up very far.

Alec - 5/11/2007 11:16:44 AM

+4 Boost

I doubt that Toyota would become as greedy in profits as GM did. It took Toyota some time before it got to where it is now. Toyota did say they care more about quality than they do profits (IF thats true) then they would be in this for a long time.

I am amazed how Hyundai is following up like Toyota.

S4cabriofoxone - 5/13/2007 1:38:54 AM

+1 Boost

For some reason, "ps1982k" is a huge Hyundai fan. He probably bought an Accent because he couldn't afford a Civic or Corolla. LOL. "Hyundai enthusiast."

arcy - 5/13/2007 9:05:23 PM

+2 Boost

by the time you reach your warranty hyundai is probably gone

arcy - 5/13/2007 9:07:53 PM

+2 Boost

they never did. korean cars are good but after a year it's piece of sh*t.and the resale value is worth your crap.

S4cabriofoxone - 5/13/2007 1:40:31 AM

+1 Boost

ps1982k, have fun defending your Hyundai and its ten-year warranty while we're out driving our BMWs, Audis, Mercedes-Benzes and Lexuses.

A4ORCE - 5/13/2007 4:38:29 AM

0 Boost

Racism, brand whores, ignorance, blind faith, and apples to oranges comparisons. What a fun read...

XYZZ - 5/13/2007 12:02:12 PM

+1 Boost

ps:
"my 325 had problem with windows, sun roof, double vanos, sensors, defective coils....
My tt was in shop for 2month for tranny problem.....
i drove e500 last summer. it was nice but interior feels so cheap that it doesn't justify its price...

i am thinking about getting 335 coupe soon. i will never buy lexus though.

"i am defending hyundai because there should be more companies that are focused on making good product and giving good value as opposed to making money out of people."


LOL! hyundais are more reliable than german cars. true.

american cars are more reliable than german cars too now.

so you wouldn't buy a lexus, which is better than german AND american cars? why even buy bother with a 335!? hyundais are more reliable!

XYZZ - 5/13/2007 12:05:26 PM

+1 Boost

why even bother...

XYZZ - 5/13/2007 12:08:09 PM

+1 Boost

so you're a hyundai fan. AND a german badge whore?

okaaayyy.

XYZZ - 5/16/2007 10:04:45 AM

+1 Boost

so why do you hate japs so much, that you'd deny yourself enjoyment of the BEST MADE CARS on the planet?

are you a chink? or a redneck?

XYZZ - 5/16/2007 10:14:40 AM

+1 Boost

(if you haven't noticed, many Jewish people drive german cars. they don't let what happened 1/2 a CENTURY AGO deter them from buying and enjoying good cars.)