Better days ahead for Mitsubishi in the US

After a lot of complaining to increase advertising revenue, Mitsubishi dealer’s in the US have received good news from Osamu Masuko, President of Mitsubishi Motors. In a teleconference with US dealers on May 2nd, Masuko said that Mitsubishi will be increasing its US ad budget about 30 percent this year to an estimated $170 million.

For the first time since 2001, Mitsubishi posted a net profit in North America for the last fiscal year that ended March 31. “The $5 million profit is small but “headed in the right direction,” Masuko told the US dealers.

Mitsubishi dealers in the US sold 43,692 vehicles in the first four months of this year, a 19.6 percent increase over 2006. The company hopes to sell a total of 130,000 cars this year including the redesigned 2008 Lancer sedan, the Eclipse coupe and Spyder, the upcoming Mitsubishi EVO and the Outlander SUV.

Masuko wants dealers to aim to sell at least 30,000 of each of those nameplates.
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jon21 - 5/14/2007 9:19:12 AM

0 Boost

Better than nothing.

silverarrow2 - 5/14/2007 9:56:32 AM

0 Boost

Their only problem so far is the ugly eclipse.
The front end is liveable, but every thing else is just a twilight zone episode.

r_driver04 - 5/15/2007 11:14:04 AM

0 Boost

The Eclipse is such a dog on the track though. What happened to the high end turbo road rockets?

Agent63 - 5/14/2007 10:22:44 AM

+1 Boost

It's all about marketing. How to sell a product. That's what making North America's top sellers companies at the top. In Europe I think there are less media coverage and less ads to justify what car to buy. It's more on the drivers feeling and brand loyalty.

zorbeeze - 5/14/2007 12:40:42 PM

0 Boost

Everything in the US is about marketing. The people are very gullible and believe everything they read or see on TV. I still think Mitsubishi needs to get a more stable direction on their designs. They're all over the map with their design team. They need to improve the Galant in order to fight it out with Toyota and Honda and then work on the rest of the lineup.

S4cabriofoxone - 5/14/2007 9:57:09 PM

+1 Boost

Good. The Lancer is so much better than the new Impreza. Mitsu deserves to succeed.

iamdabest1 - 5/14/2007 10:54:02 PM

+2 Boost

please bring back the 3000 gt !!!!!!

r_driver04 - 5/15/2007 11:15:51 AM

+1 Boost

Amen!!!! And leave the 0% for 72 mos, O payment forever, 0 down at signing crap at home. That's what has killed Mitsus, they depreciate like todays news!!