Big Three Raise Prices to Combat Slow Sales

Big Three Raise Prices to Combat Slow Sales
When sales slow, the old business adage dictates that you either cut expenses or raise rates. For the two big boys left in Detroit and the soon-to-be, if not already, sold off Chrysler corp, the latter seems to be the only viable option. A recent sales droop is causing all three automakers to increase the sticker price on the majority of its models. Granted, the biggest bump is about a half of a percent, but it's still an increase, regardless
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w209w114w209w114 - 5/14/2007 11:25:23 AM
+2 Boost
This is just SAD


SupraNeverBackSupraNeverBack - 5/14/2007 12:29:04 PM
+1 Boost
Increasing prices in order to give bigger rebates?




AUTO_UNIONAUTO_UNION - 5/14/2007 12:48:35 PM
+3 Boost
Bad move!


PlanBPlanB - 5/14/2007 12:52:21 PM
+5 Boost
It isn't right but if you're plunking down $25K or more, whats another $100 bucks? And thats exactly what they're saying to themselves.


EnnNorakEnnNorak - 5/14/2007 12:52:49 PM
+2 Boost
Obviously, their strategy is to optimize profit at the expense of lower sales and market share. I just hope this will not spark a runaway financial meltdown where ever-higher prices result in ever-dwindling sales. The only way you can successfully raise prices is by making the product more desirable, for example, by making additional high-profit options standard equipment so customers believe that the higher price is justified. The whole industry can only sell so many cars in each price range so the trick is to concentrate in areas where there is least competition.
Many lower- and medium-priced vehicles currently offer a proper power driver's seat but not a matching front passenger seat. When prices are raised in the future, I would expect the front passenger seat to become identical to the driver's seat so that customers will perceive they are getting extra value for the higher price. This is currently a form of blackmail marketing as a front passenger seat without proper height adjustment is a near-dealbreaker so many customers are forced into a higher price category just to get a decent front passenger seat.


S4cabriofoxoneS4cabriofoxone - 5/14/2007 10:08:58 PM
+2 Boost
"The only way you can successfully raise prices is by making the product more desirable, for example, by making additional high-profit options standard equipment so customers believe that the higher price is justified."

Exactly. Look at Porsche, BMW and Mercedes-Benz. Their cars are all very desirable, and especially for Porsche, it is easy for them to get away with high prices and still manage high sales. But GM, Ford and Chrysler? LOL.


Designer1Designer1 - 5/14/2007 9:23:24 PM
+5 Boost
Your product sucks, and that's the problem, it already cost the same as its competitors that have great products, but yet you ignore the main problem and just go a head and screw the people even more by raising your price? I won't call who buys your product an idiot, but BEYOND idiot.


S4cabriofoxoneS4cabriofoxone - 5/14/2007 10:10:09 PM
+2 Boost
STUPIDEST MOVE THIS YEAR. What is wrong with these companies? Is it all a conspiracy? Is some Toyota spy telling all of these brands to make the worst possible decisions? LOL. I am just blown away. The magnitude of all this is hitting me today. Ridiculous.


sold2earlysold2early - 5/15/2007 8:53:05 AM
+2 Boost
I'll keep this strategy in mind when I sell my car. If my ad doesn't get any nibbles, I'll re-list it at a higher price!


r_driver04r_driver04 - 5/15/2007 12:48:13 PM
+1 Boost
As long as they keep increasing rebates and incentives you could theoretically price your car at one million dollars. According to the big 3.


r_driver04r_driver04 - 5/15/2007 12:45:59 PM
+1 Boost
Here comes $10K rebates and 0% for 72 months!! Quick everybody go buy a new Ram, Silverado or F-150. Surely the gas prices don't have anything to do with this.


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