Land Rover is an American brand, Hyundai is Japanese and Volvo and SAAB are from Germany according to the youth of America.

The Market research company Anderson Analytics has asked 1000 college students in America from were they think the brands are from.
According to the Anderson Analytics, cell phone and car brands are among the most misidentified.
Only 18,5% knew that Land Rover is British. 58,4% thought it was an American car. About the same numbers goes for Volvo and SAAB. Only 18,5% and 16,5% knew that they were Swedish. Roughly half of them thought they were German brands.
But they did also fail to recognize some American brands. 42 % thought Motorola came from Japan. At leased that was far better then for the Scandinavian rivals, Ericsson and Nokia. Only 10 % recognized Ericsson as a Swedish brand and as few as 4,4% knew that Nokia was from Finland.
Lexus did quite all right compared to the previous mentioned car manufactures, 37.3% of the students said it was from Japan. Most people thought how ever that Hyundai was also from Japan. Only 24,5% knew it was from South Korea.

Read Article

cdokecdoke - 5/28/2007 2:14:20 PM
+2 Boost
…thoroughly disturbing.


RupertRupert - 5/28/2007 2:29:29 PM
+5 Boost
They thought LR was American?
Dumbasses.
33% thought Lexus was American!
61% thought Lego was American, and then the 2nd biggest number of people thought it was Japanese!
They thought 5 different makes were American, when only one was, and they didn't get that right!


mp2dtwmp2dtw - 5/28/2007 4:01:39 PM
+3 Boost
Sailor,

It's one of many things in which you can take pride being Danish. I've been to Denmark, among a few other countries. Indisputably, you live in one of this planet's greatest.

If I had to leave North America, it'd be my second choice.


WallersteinWallerstein - 5/28/2007 4:35:41 PM
+3 Boost
Well, Same goes for most of the countries. I live in München,Bavaria, and people are complaining. I have lived a long time in the other great scandinavian country, Sweden. They also complain all the time.

I just think the better one is of, one complain so much more.
If one had cancer, one have just one BIG problem. If one doesn't have a big problem then one is having MANY small problems.



izfuneyizfuney - 5/29/2007 5:08:49 AM
+1 Boost
Isnt Land Rover American since its owned by FORD and operates under the PAG (Premier Automotive Group)?
(Despite its heritage being British)



webguywebguy - 5/28/2007 2:32:44 PM
+2 Boost
Interesting study, but no real surprises... (with the exception of Switzerland coming in second to the US for chocolate preference; but that’s a different topic.) Even comments on this site reveal that a few self proclaimed enthusiasts are misinformed at times. (I wonder how many would correctly differentiate between North and South Korea?)

To be fair though, when design studios, parts assembly, cabin technology and manufacturing all have different origins, what the survey is really asking is where the corporate headquarters are located.... A car’s origin is becoming more debatable every year.

What are Chrysler’s origins? German? American? GM is pulling itself out of its hole by pulling resources from Australia; and Ford is an American company whose design talent lives in Europe. Any company with a smidgeon of wisdom is pulling resources from around the globe. So these days, I’m really paying less attention to corporate headquarter location and more attention to design studio origin or manufacturing plant and who’s pulling the strings at the top of the food chain. "Country of origin" as it were, is indeed becoming less important.



GTR35GTR35 - 5/28/2007 2:37:51 PM
0 Boost
Well of course college kids are going to say that Land Rover is American, after all it is made by Ford; OUCHH, that one's gonna hurt.


Murcielago_LP640Murcielago_LP640 - 5/28/2007 3:05:08 PM
0 Boost
I DIDN'T KNOW MOTOROLA WAS AMERICAN!


S4cabriofoxoneS4cabriofoxone - 5/28/2007 11:46:03 PM
+4 Boost
Neither did I! I'm glad we have a cell phone company that has some design genious... although I'm sure the RAZR/SLVR/KRZR/RIZR/JAKR/KALSR/LKGR/FLVR weren't designed here. I guess I'm a fool...


izfuneyizfuney - 5/29/2007 5:19:37 AM
+1 Boost
All the mentioned models of Motorola are designed here in the States ! While a lot of people indulge in the fantasy that we dont do anything here :) .. the truth is most of the IP is owned by American corps...
Next gen 3G /4G standards are pretty much owned by Qualcomm ( San Diego company) as is nearly all Microprocessor technology (ARM/SPARC/Power/x32/x64 etc) .
The truth being is that most manufacturing has become a very low margin business especially for Cell phones.. Motorola is struggling to move up the ladder to compete with Sony/Ericcson which have staked out their game in the high end sector ...



mp2dtwmp2dtw - 5/28/2007 3:32:40 PM
+4 Boost
This really is irrelevant. The unfortunate truth is that kids and adults are equally mistakened about relevant facts. That's how Republicans get elected.


cdokecdoke - 5/28/2007 4:00:24 PM
+1 Boost
"...kids and adults are equally mistakened about relevant facts."

Like oh...spelling/vocabulary for instance? Pehaps I am "mistakened"?

I admit that I am no saint in that reguard.


cdokecdoke - 5/28/2007 4:02:47 PM
+1 Boost
See. I hate this wireless keyboard. That should be "perhaps"


mp2dtwmp2dtw - 5/28/2007 4:04:43 PM
+2 Boost
cdoke,

You use mistook if you prefer. Mistakened is acceptable. Unlike your politics, which is the real reason you're sneering.


cdokecdoke - 5/28/2007 4:12:46 PM
+1 Boost
Actually, I suggest you consult your local dictionary.


mp2dtwmp2dtw - 5/28/2007 4:14:58 PM
+3 Boost
I have.

Actually, I suggest you buy a new one. Language is fluid, not fixed.


cdokecdoke - 5/28/2007 4:19:48 PM
+1 Boost
Really? I suggest you look again.

In which dictionary, exactly, are you looking?


RupertRupert - 5/28/2007 6:52:20 PM
+4 Boost
Sorry, but mistakened is not a word.
My Firefox spell-check says so :P

One is mistaken, not mistakened.


mp2dtwmp2dtw - 5/28/2007 9:49:55 PM
+3 Boost
Stop being so pedantic. I'll never understand why you conservatives are so bitter. Some of you aren't that ugly. A few of you may even have three digit IQs.

Mistakened is commonly used. It's acceptable and frequently used in formal speech in the . It may not be in the dictionary yet, but check the words that have gone in this year. You'd have thought they'd been in there for 15 years or more.


cdokecdoke - 5/28/2007 10:57:03 PM
+2 Boost
Bitter? Why would I be bitter? Sometimes its amusing to poke a little fun at people who seem to take themselves just a bit too seriously. ;)

"Some of you aren't that ugly. A few of you may even have three digit IQs."

You are stupid and ugly- LOL? Aren't you just as cute as a button?

"It's acceptable and frequently used in formal speech in the ."

In the what? The kindergarten classroom? The hood?

No I kid, but this is the most I have ever laughed *snort* on this website.


Bmw8terBmw8ter - 5/29/2007 12:22:44 AM
+2 Boost
What are you talking about? BET has culture and teaches our kids a different language.


w209w114w209w114 - 5/30/2007 9:37:52 AM
+1 Boost
BM8er

Yeah! So true. After all, ebonics is an official language. lol


Agent009Agent009 - 5/30/2007 8:19:20 AM
+2 Boost
Please step away from the crack pipe....


S4cabriofoxoneS4cabriofoxone - 5/28/2007 11:49:39 PM
+3 Boost
I'm surprised you knew there were 43 presidents... very impressive for someone who isn't even American. I WOULDN'T be surprised if my kids didn't.


mp2dtwmp2dtw - 5/28/2007 9:57:25 PM
0 Boost
That's absurd, huu,

Who's anti-everything? Clearly nobody is.

If this were a political board I'd enjoy discussing protests, North America's greatest cities (Montréal would certainly be included)...


gsh23gsh23 - 5/29/2007 3:17:23 PM
+1 Boost
actually people in montreal act like they are french and im sure would like to think they are. but the jokes on them! montreal makes france look progressive.


urbansouljahurbansouljah - 5/28/2007 9:21:03 PM
+2 Boost
Land Rover may be owned by Ford but they are not built by Ford. They are British in every sense.


no1listensanywayno1listensanyway - 5/28/2007 9:57:38 PM
+3 Boost
Im a college student and knew them all except for Lego and Adidas. I had always thought they were both American.


cdokecdoke - 5/28/2007 11:08:43 PM
+1 Boost
You know, I would imagine that anyone who reads the news fairly regularly would be able to answer correctly rather consistently predicated upon the source and the type of the news. It may not interest college students to know or be exposed to the world at large, and I find that disturbing.

I, for quite some time, have been genuinely worried about my generation and what will happen when they are making the decisions. There is such an immense lack of things like curiosity, but also of simple manners such as respect for the possessions of others and simple courtesy.

I sound like an old man...


no1listensanywayno1listensanyway - 5/29/2007 7:45:26 PM
+3 Boost
Sailor I knew you would be upset about that one, don't take it personally.

cdoke - I think our generation has become filled with to many wanna - be people and too many slackers. I think its our generation which will truly see the divide between the rich and the poor. Nobody in our government currently has our interest at hand. Enjoy America now, because in the future it could be a completely different landscape. I know it sounds depressing, but its true.


WallersteinWallerstein - 5/29/2007 10:52:14 AM
+1 Boost
One interesting thing is that only 16,3% think that Mexico build quality products. They apparently don’t know how many American cars are being built in Mexico.
Wait, maybe they do ;)



dodgedartdodgedart - 5/30/2007 1:20:40 AM
-1 Boost
Is the corvette an american product? Where's the little square GM badge?
Must be italian. like a mazerati TC.
Jesus is coming soon to sort all of the branding deception out. He will be driving a Hyundai Genesis. The kids will think it's a lexus anyway cause they can't tell a twisted H from a styled L with their intensive ILLiteracy consumerism schooling and he will be sent to Guantanamo to rot and nobody will care cause he doesn't look like he's from 'merica and he talks too much.
Americans make the best stuff. Those who care otherwise will be left behind anyway.


MunichRobMunichRob - 5/31/2007 4:54:05 PM
+1 Boost
Well I for one wouldn't be able to tell you where all the cell phone companies originated from, I didn't know Motorola was American either.

You'd be surprised how many people actually think BMW is a British company...My sister thought the letters stood for "British Motor Works", but then again, she's a tree hugging environmentalist!


elviososaelviososa - 5/31/2007 10:32:37 PM
+1 Boost
And for many American....Japan is the capital of China. I have heard this over and over and over...from Seattle to Atlanta. Gezz..


MusiiicMusiiic - 6/1/2007 9:18:52 AM
+1 Boost
Teacher:
"Ok Tommy, do you know which country Toyota come from?"
Tommy:
"My very smart sister from college said Toyota come from Kenya!"
Teacher:
"No!!!!! Toyota is from Japan!"



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