TTAC Tests the BMW 118i

In Europe, BMW’s expanding model line-up has transformed the German automaker’s brand perception from the pistonhead’s prerogative to the arriviste’s wheels of choice. While the mighty M3 continues to rival Porsche’s 911 for street cred, and the previous gen M5 is still considered the Mack Daddy of sports sedans, BMW’s move into SUV’s and mass market motors has wounded its perceived pedigree. Is the hatchback-style, entry-level 1-Series another case of brand defilement, or is it a look back to classic small BMW’s like the 2002?

Judging by its looks, the 1-Series is to the 2002 what Gangsta Rap is to Rhythm and Blues. Whether you’re grimacing at the three or five-door, the BMW 1-Series is one seriously ugly ultimate driving machine. From its goofy proportions, to its misjudged details, to convex flame surfacing (that makes the car look like a pot belly pig from the side), this Bimmer is a bummer. While some people consider small, ugly vehicles “cute,” they’re wrong. Perhaps that’s why Bimmers’ bureaucrats have decided that the States might get the next, easier-on-the-eyes version in 2008, with three-box, two-door styling.


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SevorbeupstryIsBack - 5/29/2007 12:29:53 PM

+3 Boost

Why are they "reviewing" the pre-facelift model?

JRobUSC - 5/29/2007 1:15:34 PM

+3 Boost

If Mercedes can have an A or B Class or whatever Mercedes has in the segment I don't see why BMW having a competitor car would dilute their brand image. This is a lot better looking than either of those.

Rupert - 5/29/2007 5:04:43 PM

-1 Boost

I wouldn't say it's proportions are goofy, they are just unlike any other car in it's class, due to RWD.

Will_ - 5/29/2007 6:50:05 PM

+1 Boost

This car is RWD? I should have known. Go figure.

Rupert - 5/29/2007 6:55:51 PM

+1 Boost

Is there sarcasm there or have you been missing the point of the 1 series for the last 2 years?

Will_ - 5/29/2007 7:46:06 PM

+1 Boost

HMMMMmmm...

The jury's still out on the art of my sarcasm, huh?