Audi Maintains Momentum with a 23% Increase in Sales For May

Audi of America, Inc. announced today record sales for the month of May. Audi sold 8,788 vehicles during the month, a 23.4% increase over last year’s figures. It was the highest-selling month so far in 2007 and the luxury brand's seventh straight month of year-over-year gains. To date, Audi has sold 37,922 vehicles in 2007, a 17.0% increase over the previous year.

Dealers reported strong response to the newly-launched Audi TT models and sales increases for the A4/S4 Cabriolet and Avant models. The Audi Q7 also continued its strong sales performance selling 1,958 units.

“The recent introduction of the all-new 2008 TT Coupe and Roadster, along with our new marketing campaign, has put Audi on more customers’ lists,” said Johan de Nysschen, Executive Vice President of Audi of America, Inc. “The high-profile nature of our 2008 R8 sports car, A5 and S5 coupes, and TT models have brought a lot of attention to the brand. We intend to capitalize on this to make 2007 our best sales year ever in America.”

Dealers reported strong consumer response across the country, but notable floor traffic and sales increases were in the East and Midwest regions. Several key markets saw drastic increases in sales in May. Boston (+37.3%), New York (+35.6%), Philadelphia (+28.9%), Cleveland (+57.8%), Cincinnati (+38.5%), and Chicago (+20.8%) had some of the largest increases for the month.

Audi also set a new Certified Pre-Owned (CPO) sales record in May. CPO sales were up 15.9% with 2,356 vehicles delivered. CPO sales for the year are also up 7.0% over last year’s total with 10,611 sales.

Audi’s history in America dates to 1969, when the brand was first introduced to the U.S. market. Today, a network of over 260 Audi dealers currently offers a line of premium vehicles that include the Audi A3 compact; the sporty A4 sedan, Avant and Cabriolet models; the high performance S4 sedan, Avant and Cabriolet models; the high-revving RS 4 sports sedan; the design-leading A6 sedan and Avant; the all-new Audi Q7 performance SUV; the all-aluminum Audi A8; the new V10-powered S6 and S8 performance sedans; and the all-new 2008 TT Coupe and Roadster models.

AlexTx - 6/1/2007 12:15:03 PM

+5 Boost

You know....your GS is the black sheep of the Lexus family.... (Consumer Reports)
I would not put down Audi reliability too fast.

Rupert - 6/1/2007 4:36:12 PM

+4 Boost

Yes, the GS has a lower rating for initial quality than the A6 or 5 series. 4.5 stars compared to 5 for the Germans.
They really need to shift more A6s.

S4cabriofoxone - 6/3/2007 1:06:33 AM

+2 Boost

bulldogz, I'm sure you'd take a GS350 over an Audi S8. What a hater! And for no reason!

You just can't grasp the fact that Audi DOESN'T have bad reliability. I've owned four, and there have been ZERO mechanical problems. You can't call me lucky, it's just the way you maintain your cars. People whose Mercs or BMWs (or Audis) break down "all the time" don't know how to drive.

AUTO_UNION - 6/1/2007 12:02:43 PM

+1 Boost

Well done!

chewy - 6/1/2007 12:32:07 PM

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Keeps on getting better every month.

truecarlover - 6/2/2007 9:35:42 AM

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Yes - but as an Audi fan - it's scary to see how much the A6 (and A8)has dropped off. They need to do something to make it more agressive. It's too tame in the class that it's in. The A6 worlwide is #1 in it's segment - but it gets trounced by it's competition here.

AdmiralT20 - 6/1/2007 2:40:34 PM

+3 Boost

Agent 009, thanks for sharing this.

AlexTx - 6/1/2007 3:17:41 PM

+5 Boost

Bulldogz: You're on...
I can tell you for a fact that the days of Audi being not reliable are over...
Because of that, their resale is way up too.
(higher than Benz and just under BMW).
Looks like you need to take a closer look at Audi and get out of the 1980's and 1990's Audi history.

daytonaviolet - 6/1/2007 3:34:02 PM

+4 Boost

Great Job AUDI!

I'm not surprised by the increase, AUDI is doing a great job lately. There cars are some of the best in there respective classes.

truecarlover - 6/2/2007 9:30:49 AM

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You are correct that they are some of the best in their classes - but for some reason they don't sell as they should. Take the A8 for instance. It has come in first or second in every comparison test that it has been in since it came out three years ago. Yet, look at it's sales compared to it's competition. It just doesn't make sense.

aarononymous - 6/1/2007 4:14:03 PM

+1 Boost

Looks pretty good, core products didn't fall off as much as before. New A4 is coming out pretty soon (very soon based on the training schedule).

Agent009 - 6/2/2007 2:49:39 AM

+2 Boost

They are getting tremendous press right in the middle of their core demographic.

S4cabriofoxone - 6/1/2007 5:07:13 PM

+3 Boost

Wow. Impressive! They'll make 110,000 cars in the US this year if they keep this up.

truecarlover - 6/2/2007 9:33:20 AM

+1 Boost

2008 and 2009 should be great years with the Q5 and the new A4 coming out. Though I still don't see the point in them building the A1.

SixxFive - 6/1/2007 7:44:46 PM

0 Boost

Thanks to the new TT for rescuing Audi.

S4cabriofoxone - 6/1/2007 9:57:56 PM

+2 Boost

?

EnnNorak - 6/1/2007 11:21:39 PM

+5 Boost

As a happy Audi lessee, I am not surprised at this performance.