Ford may pull out of small-truck segment

As time rolls around next year for Ford to close its St. Paul, Minn. plant, Ford will begin to weigh options for its small Ford Ranger truck and may even pull out of the small-truck segment altogether.

Pulling out of the small-truck segment may be a bad move for Ford since it attracts first-time buyers to the name. However, Ranger sales have been dramatically falling with only 92,420 Rangers sold in 2006, a 59.1 percent decline since 2002...
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Rupert - 6/4/2007 10:08:50 AM

+1 Boost

It's the only American Ford we get in Europe...unless you count the Mazda thing, which is very popular in Greece apparently.

Rupert - 6/4/2007 10:09:10 AM

+1 Boost

The Mazda pick-up thing, no idea what it's called.

Will_ - 6/4/2007 11:06:19 AM

+3 Boost

The Mazda B-Series? I think it's also called the BT. That and the Ranger are very popular among young people out here in extreme rural/farming communities.

Rupert - 6/4/2007 5:18:45 PM

0 Boost

B series yeah.
Young people in rural farms can afford these things?
I suppose they're cheap in the US though.

mblover - 6/4/2007 2:41:14 PM

-1 Boost

Make the Ranger face off against the Jeep Wrangler and bring back the BRONCO to go after the Ranger market. Soemthing new and different for the Ford lineup. Why has no one ever gone up against the Wrangler. Look at how many of these things sell with no TRUE competition

JUGNU - 6/4/2007 3:05:48 PM

+2 Boost

Mazda B2000.

JUGNU

jon21 - 6/5/2007 10:46:16 AM

+1 Boost

Yawwnnnn!