GM boosting ad spending for Cadillac STS and DTS

It was reported in early May, that GM may be dropping the Cadillac STS and DTS model from the Cadillac product line. Troy Clarke, President of GM North America, said that instead “you’ll see kind of a smaller Cadillac entry — something less than the CTS, something around the CTS and something bigger than the CTS.”

Well now GM has increased its ad budget to aggressively market the slow selling STS and DTS model in the second half of 2007. May sales of the Cadillac DTS were down 20.7 percent to 17,981 from...
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Will_ - 6/4/2007 10:36:49 AM

+2 Boost

Scrap that, and divert all funds to a DTS extreme makeover. Put a bullseye target on the S-Class and do your best!

Neverfollow - 6/4/2007 11:32:57 AM

0 Boost

That's too tall an order and beyond the scope of GM. They don't make many parts that could be used to compete head to head with an S550. If they were to fabricate them model specific, it would cost more than what Mercedes charges for the real thing.