First Drive:2007 Lincoln MKZ

wats with these 3 letter demenors? MKZ, MKX just a little annoying.

Its a start..

It is going to take some time for Ford to turn its image around, but this triplet of cars is a great beginning. If Ford can keep this up, then we will finally see sales and profits moving in a positive direction. Great car.

Like most American car manufacturers it seems they only focus on performance (at the expense of the rest of the car). Coupling bad styling with poor perceived quality/reliability is a surefire recipe for building an unappealing car (and therefore, a car doesn't sell).

The Europeans are the kings of style and the Japanese are the kings of reliability. What do American car manufacturers have to hang their hat on? Keep working on your style/design and quality/reliability.

there isnt much you can do about perception, other than make more reliable vehicles while at the same time "perception" wont let most people the real truth in most things anyway. not sure what american car company out of the "3" that exist only focuses on performance because for years they have been behind in performance, and other things. while most of the things that make the continents cars better are truely just perception not everyone likes european styling not everyone has experienced a perfect car from any country (they dont exist). ive been in an mkz a younger co worker of mine has one and it looks downmarket on the inside, the nicest thing about the car is the off tone wood trim, the door panels are all plastic, with silver paint details and those big slabs of woods. but at the same time ford refuses to truely (something other than styling) fight the import/domestic competition in most segments as Gm works to make it all its vehicles world class, and the imports continue to move past them. but an expert cant be swayed by perception....or a true car enthusiast

The MKZ/Milan/Fusion got the top in reliability. All have great stylin to

Truely dreadful interior. Lincoln remains lost in the woods in terms of competitive differentiation.

And that "lost in the woods" comment has a double meaning. Not only do they not have a clue about how to design an interior, but the wood trimmings they use are just hideous.

I've sat in the MKZ formerly known as Zepher or Zephr whatever. The interior quality is poor. I was very disappointed. I thought they would learn by now that in order to succeed in the luxury market you need fine finishing of much higher grade than that. I then sat in the Mark LT "Luxury" pickup truck. I admit I like the looks of it but the interior quality is just the same as the MKZ. What is worst is how the doors close. No solidity whatsoever. I think it's time that Lincoln rethinks what they are trying to aim for. It's obviously not at Cadillac's level and if you're not even close to Cadillac you're sure as hell no where year the quality of the Japanese or European luxury qualities.

Lincoln is a lost brand like Chrysler. They both need major revamping and quality control that will give them better production and better reviews. Otherwise they are just a company that will eventually go under.

Lincoln has lost a lot in brand recognition and as a status symbol. The MKZ, MKX, & MarkLT are OK, but Lincoln must do better, even repositioning the brand as a niche/boutique-like brand to boast exclusivity. Ford should push to decrease production numbers while increasing initial & resale values.

I won't even read the article, as the small bit you posted has "Honda's and Hyundai's" made into possessives instead of pluralized. I am so tired of authors screwing that up. It is basic grammar. Just because you are pluralizing proper names does not mean you use an apostrophe!!!!!! One Honda. Two Hondas.