Smart cost Daimler to lose 3.9 billion over 4 years

Apparently the Smart car wasn’t so smart for DaimlerChrysler. According to German newspaper Handelsblatt, the Smart brand lost nearly 3.9 billion euros ($5.21 billion) between 2003 and 2006. The loss had an affect on Mercedes Group, which would have recorded a profit of more than 4 billion euros ($5.34) last year. Instead, the Mercedes group posted 2.4 billion ($3.20 billion) euros in operating profits.

Since DaimlerChrysler has not provided profit or loss information within the Mercedes Group, the German newspaper cited documents...
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chuck717 - 6/12/2007 11:28:10 AM

+1 Boost

Another huge loss and back to the drawing board, years ago when profits and losses was done with pen and pencil and these kinds of mistakes mean't sorry out of busines, today the money goes into a black hole and all is well. Fuzzy math continues alive and well on this planet?

jl3787 - 6/12/2007 11:39:26 AM

+2 Boost

I read their was a waiting list for the Smart.

I dont understand the lost!

S4cabriofoxone - 6/12/2007 12:00:54 PM

+2 Boost

How could Smart, a relatively small company, be losing so much money? It's incomprehensible to me.

Will_ - 6/12/2007 12:27:48 PM

+1 Boost

Clearly, naming the brand "Smart" was but one of several NOT smart decisions on DaimlerChrysler's behalf...

...oh damn, that joke's already been made...

JasonRBare - 6/12/2007 1:23:13 PM

+2 Boost

LOL, I wonder if Smart will perform well in the US. What do you think?