Saturn Now Featuring Both Accord and Camry Side By Side Test Drives!

Saturn is hoping that, when consumers are considering the purchase of a new Toyota Camry or Honda Accord, they take a test drive - at a Saturn retailer. Starting today, consumers who visit a Saturn store can drive the new 2007 Aura mid-size sedan, the 2007 North American Car of the Year, alongside popularly-equipped versions of the Honda Accord and Toyota Camry as part of its new "Side-by-Side-by-Side Test Drive" program. "We are confident that the Saturn Aura compares favorably to the Accord and Camry," said Jill Lajdziak, Saturn general manager. "When people shop for midsize sedans, those two vehicles are popular choices, so we want to make it very easy for consumers to add the Aura to their consideration list."

The Side-by-Side-by-Side Test Drive program will run at participating Saturn retailers across the United States from June 11 - July 31, 2007. This program, which is available to consumers based on retailer participation, is being supported with a national marketing and advertising campaign. The television spot can be viewed, starting today, at www.Saturn.com.

Side-by-Side-by-Side Test Drive is the latest effort from Saturn to provide the best vehicle purchase and ownership experience for the automotive customer. Earlier this year, Saturn began offering the At-Home Test Drive program, through which shoppers can request a vehicle to be brought to their home, workplace or other location by their local retailer for a convenient test drive. Customer assistance specialists are also now available for "24/7 Live Chat" on Saturn.com, making it easier for consumers to get information on Saturn products and services quickly from a real person at any time.

Will_ - 6/12/2007 12:25:50 PM

+5 Boost

As if someone walking to a SATURN dealership is going to test drive the Accord and Camry and then decide they don't want the SATURN...

...wait, that's more plausible than it initially appeared.

jwink24 - 6/12/2007 1:14:54 PM

+5 Boost

sure that might be true larry, but it's still a kia

Htay7500 - 6/12/2007 1:21:44 PM

+3 Boost

too bad its a remade opel. not new and does beat accords rep.

Htay7500 - 6/12/2007 5:58:33 PM

+3 Boost

*does not

Htay7500 - 6/12/2007 6:00:23 PM

+3 Boost

and to add, the aura looks banal and fat in the back. the front is ok but again not as reputable as the accord or camry.

daytonaviolet - 6/12/2007 10:51:20 PM

+2 Boost

So Larry did you get a good deal on YOUR Aura then? Because it sounds like your selling something.

chuck717 - 6/12/2007 1:39:36 PM

+4 Boost

Intersting, but as a x car man not sure i want other cars on my floor for comparison.We would use the brochure of another model to match specs sometimes if we had a advantage over them. For the most part i just don't like the idea of raising the question in the clients mind that these two cars must be the industries measuring stick thus why do i want to consider third best?
Lot of people are confused enough when they enter the showroom floor with all the models available, i rather just stick to the old line, their car is nice, our car and dealer service is better and here is why?