Cerberus going after Jaguar and Land Rover

The Jaguar and Land Rover brands may be next in line to be acquired by American private equity firm Cerberus, which recently bought the struggling Chrysler Group from its German parent. According to a report from German newspaper Frankfurter Allgemeine Sonntagszeitung, Cerberus is interested in acquiring the premium labels from Ford.

Another possible avenue is a sale to former Ford CEO Jacques Nasser, who now works as a senior partner for private equity firm Bank One Corporation, or to the Blackstone private equity group. It seems the expected price tag of roughly $8 billion for Jaguar and Land Rover does not represent a problem for the three investment groups.
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EnnNorak - 6/18/2007 10:28:48 AM

-1 Boost

I'm not sure what Nasser could do with Jaguar that he was not able to do while he was with Ford. If Ford is unable to sell Jaguar as a going concern, they should sell Jaguar's assets and keep the brand name stricly for a Ford sports car division to sell a modern version of the old XKE. Jaguar XJ stylists should be kept for the sole purpose of designing the next Town Car. The current XJ has insufficient rear leg room which is a deal-breaker for that class of car. This is probably all academic as I expect Ford to bleed to death financially before any remedial action can be taken.

S4cabriofoxone - 6/18/2007 7:10:30 PM

+1 Boost

XJ8L, Vanden Plas. Check out the rear seats.

cdoke - 6/18/2007 1:47:11 PM

+2 Boost

Nasser is a troglodyte.

S4cabriofoxone - 6/18/2007 7:11:29 PM

+2 Boost

In fact, he single-handedly drove the brand into a train wreck. I would not want to be him.

urbansouljah - 6/24/2007 9:13:10 PM

+1 Boost

Nasser had a great plan for Jaguar. Ford messed it up by basing the x-type on the Mondeo and not folowing through with the plans after they fired him. Let's not blame the wrong person here. Ford even stopped advertising the car after the first year and a half basically.

urbansouljah - 6/24/2007 9:13:51 PM

+1 Boost

Under Nasser the F-type would have been built.