JD Power Survey Finds 1/3 Of You Switch Insurance Carriers Each Year

The average auto insurance customer gathers three competitive quotes while shopping for a new provider, and while the majority of insured shoppers remain with their current carrier, 33 percent will switch, according to the J.D. Power and Associates 2007 Insurance Shopping StudySM released today.

The study finds that while 33 percent of consumers who shop because of price ultimately switch, nearly 75 percent of consumers who shop because they have experienced poor customer service switch carriers.

“This suggests that when a customer becomes dissatisfied with their incumbent carrier, they are more motivated to shop and switch,” said Jeremy Bowler, senior director of the insurance practice at J.D. Power and Associates. “In contrast, while many shop to verify they are getting a competitive price, this group is less likely to switch insurers.


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chuck717 - 6/26/2007 6:23:32 PM

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