It’s party time: Chrysler plans all-American debut party

Chrysler is now single and ready to mingle. The new Chrysler, now owned by Cerberus Capital Management in a $7.4 billion deal with Daimler, is sending out invitations and party kits to its 3,700 dealers to celebrate its rebirth as an all-American company.

There is no date set for the even but the company has told Chrysler, Dodge and Jeep dealers the big event is most likely to take place between July 25 and August 10, post DaimlerChrysler breakup.

“We’re including the entire family in our plans to launch the new company, including our dealer body,” Chrysler spokesman David Barnas told The Detroit News.

Houston dealer Alan Helfman is lining up local musicians for the big night and planning a buffet...
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Caddyman07 - 7/3/2007 12:46:08 PM

0 Boost

ROTFLMAO!!!

tecnopolis - 7/3/2007 10:56:35 AM

-1 Boost

Mopar is back~!

Agent63 - 7/3/2007 11:27:51 AM

+2 Boost

Mopar was never completely gone. It's just they don't have any good cars to slap Mopar on LOL.

Let's hope their 300C will have a better interior!

Will_ - 7/3/2007 12:09:25 PM

+2 Boost

I think it's good that Chrysler is taking advantage of the fact that they are now all-American once again from a marketing perspective. Ford will be able to do it too in a little while!

Johnel - 7/3/2007 3:13:22 PM

+1 Boost

The new Chrysler, now owned by Cerberus is sending out invitations and party kits to its 3,700 dealers.


Wouldn't be surprised if Cerberus pulls a fake party to have all the dealers appear at the party, and then cuts or downsizes its dealerships network across the nation.

EnnNorak - 7/4/2007 9:21:41 AM

+1 Boost

This is a business party for the purpose of motivating dealers. Obviously the new owners want to dump as much inventory as possible and to keep the dealer network intact before the next big corporate move in the Chrysler saga.