Fiat wants 500 to be ‘iPod’ of cars

Fiat’s new 500 will be making a big impact when it hits the streets, rewriting the rules for the low-cost minicar segment by offering distinctive styling and innovativeness in a package that’ll only set you back around €10,000. No wonder Fiat boss Sergio Marchionne commented that he wants the 500 to be the auto industry’s version of the popular Apple iPod, a music player that has trumped former industry heavyweights in the portable audio segment.
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Bill - 7/4/2007 12:09:07 PM

+1 Boost

I wish this car were sold in the US. I think my wife (and myself) would appreciate something as stylish and efficient for our city driving.

mini22 - 7/4/2007 2:34:08 PM

+1 Boost

The Abarth version is supposed to come to the US to take on Mini.

alfistiDK - 7/4/2007 3:23:30 PM

+1 Boost

Prolly not getting the 200 HP engine found in the test version though, more likely about 150 HP in the Abart version

Johnel - 7/4/2007 4:11:47 PM

+3 Boost

If it does make it to North America, lets hope FIAT has made them reliable this time around.

Back in the old days Fiat stood for

F-Fix
I-It
A-Again
T-Tony

TehShibbs - 7/5/2007 7:36:43 PM

+1 Boost

Add a more masculine model to the lineup and RWD or AWD and I think it will do extremely well, assuming they've improved their reliability. I can definitely see this car as it is appealing to younger females. I really do think it could take off. Now all it needs is a good marketing technique. PLEASE no Apple iPod ripoff commercials!!