Fiat copies BMW, charges premium price for new 500

Europeans expect subcompact cars to be cheap and affordable. While it seemed like BMW would be the only company to be able to justify a premium price for its MINI cars, Fiat seems to think it can also charge a high-price for its new 500. Yesterday it officially launched its Fiat 500 copying BMW’s premium pricing strategy.

Prices will begin at 10,500 euros ($14,275) for the 1.2 lite 8v producing 69 horsepower. Pricing for the 1.2 liter diesel producing 75 horsepower and the 1.4 liter gasoline engine producing 100 horsepower will begin at
Read Article

Will_ - 7/5/2007 12:19:19 PM

-1 Boost

Bellissimo!

Monk - 7/5/2007 12:52:13 PM

-1 Boost

BMW Mini looks better I think

BMW995 - 7/5/2007 1:32:22 PM

0 Boost

The big question is:
How is the performance?
How does it handle?
Is is comparable to the Mini in driving enjoyment?
If the answer to all of the above is positive they may have a winner on their hands.

d1sinfo - 7/5/2007 1:35:48 PM

0 Boost

I like the Mini and 500. I can't wait to see this car in person. Of course not stateside, but maybe at a car show.

Josh

JUGNU - 7/5/2007 2:38:35 PM

0 Boost

Looks like Nissan micra aka Nissan March in some Asian countries.
14K+ is too much.

JUGNU

Autoegr525 - 7/5/2007 2:47:30 PM

+1 Boost

Looks like a mini and a new beetle mated

lewishamiltonpimp - 7/5/2007 4:12:51 PM

+1 Boost

You have to look at the price of comparable cars in Europe. Telling us that it costs (the equivalent of) $14000(US$) means absolutely nothing.