Is BMW Sleeping With the Enemy?

Hmm is this a back track on the following campaign?

The ability to say no to compromise is a rare thing these days. Many companies would like to be able to say it, but so few have the autonomy to actually do it. As an independent company, BMW can say no. No, we will not compromise our ideas. No, we will not do it the way everyone else does it. No, we will not factor designs down to the lowest common denominator. No, we will not sell out to a parent company who will meddle in our affairs and ask us to subject our cars to mass market vanilla-ism.

“Because we can say no to compromise we can say yes to other things — such as building our vehicles with 50/50 weight distribution for superior handling and control, despite the fact that it costs more to build them that way. It’s thousands of little things like this that separate BMW from other car companies. By maintaining our autonomy and ability to say no, we can make sure great ideas live on to become ultimate driving machines.”

BMW working with Mercedes-Benz isn't really BMW "selling out to a parent company" though is it?

The point was "they answer to no one".

But in a collaborative setting developing a new car you HAVE to compromise to meet both sides needs and goals. The EXACT same as designing a shared platform they so despise.

Merge to compete with Lexus?
Someone needs to take a class in economics, and marketing.

Diversity is a product of capitalism, which is a product of human nature. Good luck with your quest to raise site statistics though.

Josh

woah....hm I'm not sure what to say

LexusKing, please .....just stop.

He does pound his point home doesn't he?

Too bad it is a bit mindless. Like squirrel hunting with a 500 lb bomb. Just drop it (the comments) anywhere and you will get em....somehow.

LexusKing- You might want to crawl out of the bubble and see Lexus is only dominates in one market (the US) and actually is only receiving a lukewarm reception in many outside markets.

Lexus .. which performance market are you talking about? Speaking of that, how is toyota doing in Nascar? Since they are competing against the domestic car manufacturers in the performance field. lol

lol

i like the title of this article

They do however, make great headlines...

Automotive news is reporting that if the negotiation succeeds then the newly revived A-Class will be the platform.

If the plans fall through other suitors would be Honda or Peugeot.

Mercedes platform sharing.

Go figure.

It would be worst if Ferrari an Lamborghini shared platforms :/

This means the same could also happen with Rolls Royce and Maybach in the future.OMG

JUGNU