How many times have you seen this?
You look over at that guy or girl driving the 90k Mercedes and you see them using their using their cell phone.
Not the hands-free Mercedes cell phone(integrated into the car that actually makes driving and talking a pleasure, not to mention it's much safer)but their reasonably priced handset.
The reason why, is that companies are charging a ridiculous amount for the phone package....($1995 for MB hands-free, the last time we looked) or they don't even offer a solution for customers!
That's why this guy, even though he can afford a 90k car, ain't doing the biggest ripoff in the history of cars (although the $710 charge for a Porsche CD player is up there).
Mercedes has made it's name on safety...why don't their marketing people see this as a huge opportunity?
Include a hands-free phone (like the 7-series) on ALL their cars and do a huge ad push touting the fact that MB is the first auto company to include the safest phone solution on ALL the MB models at NO extra charge!
This announcement in our opinion would probably be as big as being the first car company to include airbags! By the way, it was MB!
We challenge you to take the first step MB and others...We'll guarantee you that it will result in huge benefits from increased sales to keeping the the brand in the forefront of safety innovations.
How could something SO obvious be overlooked for so long?
Message to the marketing teams...they're paying you big bucks, EARN IT!
In the words of the new Stanley cup champion Tampa Bay Lightning...SAFE IS DEATH!