Who Will Put The Most Cash On The Hood Of A New Truck? GM, Ford, Dodge or Toyota?

Forget the ads touting which full size pick-up has more hauling capacity, or which one can stop just before going over the edge of a cliff, or even which truck makes you feel more American, rural, or cowboy. None of that matters.

Here's what talks with truck buyers: cash. The more the better. And right now, pick-up buyers are picking up deals that have them sitting in the catbird seat. In fact, GM General Motors Corp is doubling the cash back it's offering people who buy a new Chevy Silverado or GMC Sierra. That's an extra $1,000 on top of 0% financing.

Why would GM throw out such a an offer on new trucks that just came out last fall? To keep up with Toyota, that's why. Yes, the Japanese automaker is finally hurting the Big 3 where it really hurts--in pick-up sales. Last month, thanks to generous deals including 0% financing, Toyota Tundra sales shot up 21%. Meanwhile GM's total sales in June plunged thanks to weaker than expected truck sales. When I talked with people in motown last week, it was clear the hit in truck sales is not sitting well with American auto executives.


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jon21 - 7/11/2007 11:45:34 AM

+2 Boost

Dodge

Will_ - 7/11/2007 12:56:02 PM

+2 Boost

I've seen more and more Tundras as of late. They are MASSIVE in person! Visually intimidating!

Agent009 - 7/11/2007 2:02:14 PM

-1 Boost

They are big toys aren't they

Caddyman07 - 7/11/2007 2:59:09 PM

+3 Boost

I want an all black Crew Max to scare the crap out of everyone in the rearview!!! (this happened to me!!!)

kart1 - 7/11/2007 4:33:23 PM

+2 Boost

Dodge no doubt. One of my local dealers is giving a total of about $12k on one model (SLT 4x2 Hemi Quad Cab). And this was on their entire stock. Other models had an average of about $7k of discounts.

no1listensanyway - 7/11/2007 8:40:58 PM

+2 Boost

Def has to be Dodge. They have to start selling 06's as used even though they have no miles on them. Because that whole overproduction issue.

XYZZ - 7/13/2007 5:44:20 AM

+1 Boost

even the "kings" are no match for GODZILLA!

XYZZ - 7/13/2007 5:57:44 AM

+1 Boost

considering the relative sizes of their warchests, the physical virtues of the trucks themselves aside (and toyota is 2nd to no one except in range of choices), it detroit gets into an incentive war with toyota, the result will be as sad/funny as it will be predictable:

it will be Bambi Meets GODZILLA!

XYZZ - 7/13/2007 6:03:17 AM

+1 Boost

...

XYZZ - 7/13/2007 6:25:17 AM

+1 Boost

Caddyman07:
I want an all black Crew Max to scare the crap out of everyone in the rearview!!! (this happened to me!!!)


LOL!

whenever i get annoyed by idiots who "park" in the fast lane and are anything BUT going fast, i flash my hi beams at 'em.

it'd be a REALLY scary sight to see those ANGRY tundra eyes flashing in the rear view!!! i'd almost buy one JUST to be able to do that!